Descrizione dell'offerta
Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.
What you will do
01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
03 Continuous optimisation on CPA, ROAS and lead quality
04 A/B testing on creatives, audiences and landing pages (CRO)
05 Product feed management and Merchant Center for e-commerce campaigns
06 Clear and readable reporting for the client
Requirements
01 3-4 years managing paid campaigns with real budgets
02 Solid experience with Google Ads and Meta Ads
03 GA4 and conversion tracking
04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
06 Test & learn mindset, results-oriented
Nice to have
01 E-commerce experience (Shopify, WooCommerce)
02 Server-side tracking / CAPI, Merchant Center and feeds
03 TikTok Ads, LinkedIn Ads B2B
04 CRO skills and landing page optimisation
#J-18808-Ljbffr
What you will do
01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
03 Continuous optimisation on CPA, ROAS and lead quality
04 A/B testing on creatives, audiences and landing pages (CRO)
05 Product feed management and Merchant Center for e-commerce campaigns
06 Clear and readable reporting for the client
Requirements
01 3-4 years managing paid campaigns with real budgets
02 Solid experience with Google Ads and Meta Ads
03 GA4 and conversion tracking
04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
06 Test & learn mindset, results-oriented
Nice to have
01 E-commerce experience (Shopify, WooCommerce)
02 Server-side tracking / CAPI, Merchant Center and feeds
03 TikTok Ads, LinkedIn Ads B2B
04 CRO skills and landing page optimisation
#J-18808-Ljbffr
Informazioni aggiuntive
Opportunità: 02 Advertising Specialist Advertising · Rome / hybrid · · RAL 24.000–35.000 € → a Roma, Lazio
Sei alla ricerca di una posizione come 02 Advertising Specialist Advertising · Rome / hybrid · · RAL 24.000–35.000 € → presso Altro a Roma? Di seguito trovi tutti i dettagli di questa offerta di lavoro.
Retribuzione indicativa: 40.000€ – 60.000€
Competenze valorizzate
- Google Ads
- Reporting
Lavorare a Roma
Roma offre opportunità lavorative sia nel settore pubblico che privato, con una forte presenza di aziende internazionali e istituzioni.
Settore: Marketing e media
Competenze rilevate
Candidatura e Ritorno (in fondo)
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