Addressable/Programmatic Specialist

IPG Mediabrands Italy · Milano, Lombardia, Italia ·


Descrizione dell'offerta

ABOUT THE ROLE

The role of Addressable Specialist is to support the client services team with the day-to-day account management across multiple international Brands. The role of the Addressable Specialist is to improve the performance of our client’s business through the smart application of data, analytics and technology across programmatic media for campaigns running across the World.

The Addressable Specialist is involved in all stages of a campaign lifecycle, from pre-campaign planning, implementation and testing, to optimization, recommendations and post campaign analysis.


KEY TASKS AND RESPONSIBILITIES

  • Develop in-depth knowledge of the digital media ecosystem
  • Become a specialist in addressable/programmatic offering
  • Build a strong understanding of key partners across tech, data and inventory
  • Support the client service team in the processing of new campaigns
  • Create, lunch and maintain addressable campaign across multiple DSPs
  • Analyze campaign performance and make recommendations for optimization
  • Test new technologies and data to deliver innovation
  • Design media and audience strategies and tactics to maximize performance outcomes
  • Good understanding of ad networks, ad exchanges, DSPs (DV360, amazon) and/or auction marketplaces


ABOUT YOU

  • 2+ years in programmatic field are required
  • Handle multiple projects in a fast-paced environment
  • Client service oriented
  • Excellent quantitative and analytical skills
  • The ability to work on data and draw conclusions
  • Strong organization and multi-tasking skills are key
  • A person who is eager to learn and ask questions
  • The ability to learn and apply new concepts and tools quickly
  • Excellent verbal and written communication skills
  • Ability to work collaboratively as part of a cross-functional team
  • Passionate about digital marketing and the role of data in delivering effective campaigns
  • Solutions-oriented mindset
  • Good verbal and written English communication skills


PLUS

Previous experience in social media and search marketing field.


Languages

  • Italian : mother tongue or Fluent
  • English : good command written and spoken


OUR VISION

We are a friendly, fast, and fun open organization who respect deep expertise in digital media technology. We value bright, smart people with challenging thinking and we are creating a culture and environment to fuel a technology led revolution in digital marketing.

Candidatura e Ritorno (in fondo)