Associate Director, Marketing Hospital

Position Overview Lead the end‑to‑end marketing strategy and execution for the Hospital portfolio, with primary focus on biosimilars and hospital products, ensuring successful launches, optimized tender performance, rapid uptake, and sustainable growth. Responsibilities

Hospital Portfolio Strategy & Brand Leadership

Define and execute pre‑launch, launch, and post‑launch strategies Develop short‑ and long‑term commercial plans aligned with hospital and tender dynamics Analyze competitive landscape, treatment pathways, and positioning Identify key drivers of adoption including pricing, evidence, and value messaging

Market Access, Tenders & Institutional Stakeholder Engagement

Support and shape tender strategies with Market Access Contribute to compelling tender value propositions Engage key stakeholders (KOLs, hospital pharmacists, payers, decision makers) Collaborate with relevant industry and institutional bodies

Forecasting, Tender Planning & Performance Analytics

Build forecasts integrating tender timelines, patient flow, and uptake scenarios Run scenario planning (pricing, competition, supply) Monitor performance and drive data‑based decisions Ensure alignment with Market Access, Supply Chain, and Finance

Brand Execution & Commercial Excellence (Hospital Focus)

Drive omnichannel campaigns for hospital stakeholders Develop sales tools and value materials Maximize sales force effectiveness Track and optimize hospital‑specific KPIs

Cross‑functional Leadership & Operational Alignment (Enhanced)

Ensure alignment across Commercial, Market Access, Supply Chain, Regulatory, and Medical Align tender participation, pricing, and portfolio strategy Integrate tender outcomes into forecasting and resource planning Balance trade‑offs (e.g., supply vs. tender competitiveness) Ensure launch and tender readiness across all milestones

Global & Regional Franchise Interface

Act as primary contact for Global/Regional teams Represent local insights in global discussions Translate global strategy into local execution Contribute to best‑practice sharing

Compliance & Governance

Ensure adherence to industry regulations and local guidelines Oversee approval of promotional materials

Required Education, Experience, And Skills

Technical

Strong pharmaceutical marketing experience (hospital preferred) Deep understanding of hospital procurement, tenders, and patient pathways Proven launch experience

Leadership

Strong cross‑functional leadership in a matrix environment Ability to manage complexity and influence stakeholders

Soft Skills

Strategic mindset with strong execution focus Ability to navigate ambiguity Excellent communication and decision‑making skills

Experience Requirements

8–12+ years in pharmaceuticals Solid hospital / specialty care background Proven launch experience Scientific or business degree (MBA a plus) Fluent English

Additional Preferences

Experience with hospital portfolios Experience managing complex launches and constraints International exposure preferred Understanding of value‑based healthcare and institutional decision‑making

Equal Opportunity Statement As an equal opportunity employer, we welcome applications from candidates with a diverse background. We are committed to creating an inclusive environment for all our applicants. Annualized Salary Range (Global) €63,200.00 - €107,400.00 (varies by local market) Additional Employment Information

Employee Status: Regular Relocation: Domestic Visa Sponsorship: N/A Travel Requirements: Must satisfy all applicable travel and credentialing requirements, including associated vaccination prerequisites Shift: Flexible Work Arrangements Valid Driving License: N/A Hazardous Material(s): N/A Number Of Openings: 1

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