Brand & Content Operations Intern (Digital & AI)

Brand & Content Operations Intern (Digital & AI)

SDA Bocconi Milano

For more than 50 years, SDA Bocconi has been committed to fueling educational experiences with passion for knowledge and concrete know-how, creativity and scientific rigor, cultural and international diversity. Ranked among the top institutions in the world, we support the continuous growth, improvement and transformation of people, companies, and organizations. We have designed our offering to meet the changing needs of the modern world, becoming a global leader in education. We are an international school based in Milan with the biggest urban campus in Europe, a new headquarters in Rome and a pan-Asian hub in Mumbai. SDA Bocconi School of Management anticipates the future and embraces courage, imagination, and a strong sense of purpose. We are determined to play a leading role in the global market of higher education while remaining true to our Italian identity and openness to the world.

For our Marketing & Communication Office we are looking for a

BRAND & CONTENT OPERATIONS INTERN (DIGITAL & AI)

The successful candidate will support the Brand & Content team in enhancing and communicating our Programs: she/he will learn how to contribute to the development of program narratives and digital content, supporting the creation of engaging, consistent and scalable communication across channels. She/he will assist in structuring and optimizing content production processes, contributing to the integration of AI tools within content workflows and supporting the team in managing high-volume and recurring content activities.

AREAS OF RESPONSIBILITY/ACTIVITIES:

• Support in developing and updating program content (e.g. brochures, website pages, presentations), ensuring consistency with brand positioning and tone of voice.
• Assist in creating and adapting content across multiple digital channels, starting from core messages.
• Assist in structuring and organizing content inputs (program information, key messages) to enable more efficient and scalable content production processes.
• Support the creation and maintenance of templates to standardize recurring activities.
• Assist in generating first drafts and content variations using AI tools, under supervision, to improve speed and consistency.
• Support the management of repetitive and high-volume content flows (e.g. copy adaptations), contributing to process optimization.
• Contribute to mapping and documenting content production workflows to support process improvement.
• Support SEO optimization of content, including SEO copywriting best practices,
• Collaborate with internal stakeholders across the School, including Guidance - Recruitment & Admissions, Business Development, and the Channels unit within Marketing.

REQUIREMENTS:

• Master’s degree (preferably in Marketing, Communication, Humanities or related fields);
• Excellent written and oral communication skills , both in Italian and in English ;
• Strong interest in branding, content creation and digital communication;
• Passion for writing, storytelling and content development, with strong attention to detail;
• Digital mindset and familiarity with multi-channel content (web, email, social);
• Interest in AI tools applied to content creation and willingness to learn how to use them in structured workflows;
• Analytical and structured mindset, with interest in organizing processes and improving efficiency;
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint);
• A people-oriented mindset with good relational skills;
• Proactive attitude, willingness to learn and team player mindset;

WE OFFER

• A 6-month internship allowance of €1,000 gross per month and €8 meal vouchers per working day (Ticket Restaurant)
• Company PC and mobile phone
• Access to the SDA Bocconi training course platform

Place of work:

SDA Bocconi, Via Sarfatti 10 – 20136 Milan

(3 days in office + up to 2 days of smart working after the first month)

To apply: Send CV via LinkedIn, attaching it to the application in PDF format.

Candidates who are shortlisted will be invited to take part in an in-person assessment as part of the selection process.

Bocconi is an equal opportunities employer. We welcome applications from all suitably qualified candidates who can enhance our culture and working environment.