Brand Language Specialist

Luxury Brand is looking for a Brand Language Specialist responsible for maintaining the brand's verbal identity across all product and branding touchpoints. This role ensures consistency in labelling, product storytelling, and brand glossary.

Key Responsibilities

• Write both technical and collection copy for product labels, hangtags, packaging, product inserts, certificates, and other product communication materials.
• Translate technical product features, craftsmanship, and material innovations into meaningful, client-centric narratives.
• Manage the brand's terminology, naming conventions, and language usage, ensuring consistency across all internal and external communications.
• Maintain a centralized Brand Glossary , defining approved terminology, product vocabulary, messaging frameworks, and writing standards, aligned with internal copywriters and creative team.
• Review and edit copy produced by internal stakeholders and external agencies to ensure alignment with the brand's voice and language standards.
• Continuously refine the brand language by identifying opportunities to strengthen clarity, consistency, and emotional impact across product touchpoints.

Skills & Qualifications

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of branding, tone of voice, and verbal identity systems.
• Ability to balance technical accuracy with creative, emotionally engaging communication.
• Experience developing language guidelines, brand terminology, and editorial standards.
• Excellent attention to detail and consistency.
• Strong collaboration and stakeholder management skills.
• Experience working with cross-functional creative and product teams.
• Native or fluent English.
• Italian as a second language preferred (additional languages are an advantage).