Brand manager

DISARONNO GROUP is a dynamic group operating across multiple sectors, including alcoholic beverages, wines, ice cream, baked goods, and food flavourings. Fully owned by the Reina family, the Group plays a strategic and coordinating role for its diverse businesses. With over 800 employees and 30 subsidiaries in Italy and worldwide, we combine tradition, innovation, and global reach to deliver excellence in every product.

We value talent, innovation, and collaboration. Joining us means being part of an inclusive, forward-thinking organization that invests in your growth and shapes the future of iconic brands worldwide.

We are looking for a Brand Manager Spirits to join our Italian Marketing team and contribute to the development, growth, and positioning of our premium spirits portfolio (e.g. Disaronno, Averna and related brands).

In this role, you will support the implementation of brand strategies defined by the Marketing Manager and take ownership of day-to-day brand management. You will play a key role in driving marketing initiatives, monitoring performance, and collaborating with cross-functional teams and external partners to strengthen brand equity and accelerate business results.

Key Responsibilities

• Support the Group Brand Manager in defining annual brand plans and ensure flawless execution of marketing activities
• Manage marketing projects end-to-end, coordinating creative, digital agencies, and external partners
• Ensure brand consistency across all touchpoints (digital, trade, packaging, experiential)
• Contribute to the development of POS materials, toolkits, and brand guidelines
• Analyze brand performance (sell-in, sell-out, market share, competitiveness) using internal and external data sources
• Monitor campaign KPIs and activation results, recommending corrective actions where needed
• Prepare regular reports and presentations for leadership teams and internal stakeholders

Requirements

• University degree (Marketing, Business, or related field preferred)
• 2–4 years of experience in marketing roles, ideally within FMCG or Beverage
• Proven experience in managing communication projects, digital campaigns, and activations
• Strong command of English and proficiency in Microsoft Office (Excel, PowerPoint)
• Strategic mindset combined with hands-on execution capability
• Collaborative leadership style with the ability to influence internal and external stakeholders
• Entrepreneurial attitude and strong results orientation
• Excellent problem-solving, analytical thinking, and decision-making skills
• Creativity and strong sensitivity to brand and consumer communication
• Outstanding communication, negotiation, and teamwork skills

Why join us

• Opportunity to work on internationally recognized premium brands
• Dynamic and fast-paced environment within a global organization
• Exposure to cross-market projects and strategic brand development

What We Offer

• Permanent contract
• Salary range €40.000-€43.000
• Benefits: meal vouchers, access to training platforms, other benefits.