Brand Marketing Manager | Opening Mama Shelter Lake Como (M/F/NB)

Job Description

We are seeking a Marketing Manager for Mama Shelter Lake Como. Fluency in Italian and English is required. Please submit an English CV.

Responsibilities

• Create and implement a localized marketing strategy based on HQ brand guidelines to position Mama Shelter Lake Como as a must‑visit cultural venue.
• Produce and update internal communication materials including posters, menus, flyers and collaterals.
• Track and analyse the impact of marketing actions (social media performance, PR coverage, event results) and align with the central Brand team to maintain a consistent global voice.
• Define and roll out the local social media strategy for the hotel and its outlets. Write, edit and publish visual and editorial content on Instagram, TikTok, Facebook and other platforms.
• Build and maintain relationships with local journalists, media outlets and influencers. Coordinate press requests, organise press events, press trips and photo shoots.
• Plan and execute an annual event calendar aligned with global activations and local trends. Coordinate logistics with F&B teams and external partners.

Qualifications

• Able to stay calm and make clear decisions in challenging situations.
• Honest, professional and transparent in all interactions.
• Own mistakes, learn from them and help the team avoid future errors.
• Committed to fair business practices and confidentiality.