Descrizione dell'offerta
Brand Partnerships Manager - Consumer Goods - Global Business Solutions
Employment Type: Regular Job Code: A99517A Responsibilities
Strategic Portfolio Management: Act as the primary strategic partner for key accounts in the Food & CPG vertical, driving revenue growth and long-term partnerships. Consultative Selling: Identify clients’ core business challenges and marketing needs, mapping them directly to TikTok’s product suite (from awareness to social commerce). Competitive Positioning: Leverage your deep knowledge of the media landscape (especially other platforms) to clearly articulate TikTok’s unique value proposition and market differentiation. Data-Driven Insights: Analyze campaign performance metrics and market trends to deliver actionable insights, proving ROI and guiding clients' future marketing investments. Industry Leadership: Stay ahead of industry trends within Food, CPG, and adjacent fast-moving sectors to proactively pitch innovative solutions. Qualifications
Minimum Qualifications: 4+ years of experience in digital marketing, account management, or brand partnerships. Proven track record working within leading tech platforms, top‑tier media agencies, or fast‑paced brand marketing environments. Strategic & Analytical Mindset: Strong capability to dissect client needs, handle complex data, and turn analytics into compelling marketing stories. Market Knowledge: Deep understanding of the Italian advertising market, consumer behavior, and the digital competitive landscape. Communication: Exceptional communication and presentation skills. Fluent in Italian and English language skills in order to communicate effectively with clients. Preferred Qualifications: Background in International or local digital technology hubs. Industry experience in CPG (FMCG), Food & Beverage, or Pharma, with a strong network or deep understanding of how these sectors allocate media mix.
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Employment Type: Regular Job Code: A99517A Responsibilities
Strategic Portfolio Management: Act as the primary strategic partner for key accounts in the Food & CPG vertical, driving revenue growth and long-term partnerships. Consultative Selling: Identify clients’ core business challenges and marketing needs, mapping them directly to TikTok’s product suite (from awareness to social commerce). Competitive Positioning: Leverage your deep knowledge of the media landscape (especially other platforms) to clearly articulate TikTok’s unique value proposition and market differentiation. Data-Driven Insights: Analyze campaign performance metrics and market trends to deliver actionable insights, proving ROI and guiding clients' future marketing investments. Industry Leadership: Stay ahead of industry trends within Food, CPG, and adjacent fast-moving sectors to proactively pitch innovative solutions. Qualifications
Minimum Qualifications: 4+ years of experience in digital marketing, account management, or brand partnerships. Proven track record working within leading tech platforms, top‑tier media agencies, or fast‑paced brand marketing environments. Strategic & Analytical Mindset: Strong capability to dissect client needs, handle complex data, and turn analytics into compelling marketing stories. Market Knowledge: Deep understanding of the Italian advertising market, consumer behavior, and the digital competitive landscape. Communication: Exceptional communication and presentation skills. Fluent in Italian and English language skills in order to communicate effectively with clients. Preferred Qualifications: Background in International or local digital technology hubs. Industry experience in CPG (FMCG), Food & Beverage, or Pharma, with a strong network or deep understanding of how these sectors allocate media mix.
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