Brand & Product Lifecycle Lead

Main activities

• Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.
• Define the economic data by interfacing between Product Animations (volumes & selling prices)
• Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.
• Animate a cross‑functional working group including decision‑making meetings with specific insights about customer needs to ensure consistency in definition & implementation.
• Conduct competitive research & diversity (commercial) studies to identify trends.
• Define new product features to be tested by technical departments.
• Continue with Product Referential teams, design technical definitions for new Marketing‑Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‑life launch projects

Behavioural skills

• Leadership
• Creativity, curiosity & initiative
• Dynamism & Enthusiasm
• Like to work in a team
• Intercultural open‑mindedness

Technical skills

• Fluent in English
• Project Management
• Digital
• Excell