Business Development Director - Agency (Rome)

What we do

As Business Development Director you will partner with clients and their agencies to develop digital strategies to transform their success, identify their business challenges and collaboratively shape solutions that drive their strategic initiatives demonstrating how The Trade Desk can enhance their online presence. Your understanding of online media combined with your communication skills and analytical capabilities will drive how new and existing business grow. Using your influencing and relationship‑building skills, you provide first‑class client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of clients and understand how The Trade Desk suite of product can help them grow their business. The Business Development Director will have a dual role: working with agency and clients in given verticals and helping The Trade Desk increase penetration in Italy with retailers. This role is a mix of finding and managing new and existing portfolio relationships together with deploying a retail media strategy for the country. The Business Development Director will work closely with the Data partnership team to accelerate the growth of retail data adoption with the ultimate goal of helping major strategic advertisers in the Italian markets.

What you’ll do

• Partner and consult with customers in the given industries.
• Co-develop effective digital advertising strategies, especially within the retail media space.
• Increase The Trade Desk’s product knowledge and adoption within retailers.
• Optimize client advertising investment and grow the business.
• Analyze data trends and client performance to generate industry insights.
• Collaborate cross-functionally to develop strategic sales plans, and prepare and conduct transformational pitches and sales presentations.
• Develop case studies of successful campaigns in order to share insights with customers and to participate in industry events and conferences.
• Work closely with internal business development teams and client services teams to identify the next “big bets” developing a solid pipeline of potential clients.
• Participate in product roadmap build‑out discussions based on client needs with senior leadership, product, and engineering.

Who you are

• Bachelor’s Degree required, master’s preferred.
• Experience within the online advertising ecosystem, tech sales experience highly preferred.
• Existing relationships with decision‑makers at media agencies and brands.
• Strong communication skills with the ability to speak with C‑level clients.
• Strong quantitative skills and negotiation ability.
• Proven track record of exceeding revenue expectations.
• Fluent in Italian and English.
• Advanced level online media experience, with a deep understanding of programmatic advertising and a good knowledge of how integration works in adtech.
• Comfortable operating with the ambiguity of a startup operation, and the ability to influence others without authority.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal‑opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

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