CHIEF BRAND & MARKETING OFFICER

CHIEF BRAND & MARKETING OFFICER

Pininfarina is an icon of Italian design, internationally recognized for its ability to combine style, product development, and engineering expertise. Responsibilities

Lead the global external communication strategy, ensuring alignment with group objectives and consistency across all regions. Develop and define the global branding and marketing plan in accordance with the long‑term strategic plan and the annual targets set by the company, ensuring alignment and adaptation of activities across Business Units and legal entities. Oversee overall brand strategy and management, advertising, promotion, digital marketing including social media, merchandising, public relations, and executive communications. Define and maintain global standards for corporate image and branding, ensuring consistent application across all entities. Strengthen connections with global trade associations and industry groups to support corporate objectives and influence industry standards. Manage corporate and regional media relations, crafting and distributing press releases that align with global strategies. Serve as representative and spokesperson for the institution, in the field, and media. Participate in professional events, overseeing their coordination and ensuring successful delivery. Oversee global community relations initiatives to enhance corporate reputation and social responsibility across all regions. Lead the internal communication strategy for the entire group, promoting transparency, engagement, and alignment across entities. Direct execution of internal communication through various channels, ensuring consistency and effectiveness across the group. Coordinate newsletters and formal communications at the corporate as well as Business Units level. Qualifications

Education: Master’s degree in marketing / communication / business administration. Experience: 15+ years in public and media relations; brand and digital strategies. Experience in project management, data management and analysis. A high level of professional integrity, diplomacy, and discretion when handling sensitive issues. Languages: Excellent knowledge of English (additional languages are a plus). Data analysis, budgeting, and forecasting. Knowledge of mail international media (mobility and/or architecture and/or nautical and/or industrial design). Writing and editing skills. Social media management. Experience of global communication and public relation strategy and execution. Knowledge of the design market (mobility and/or architecture and/or nautical and/or industrial design). Experience of luxury brand positioning and marketing strategy development (fashion and/or living and/or luxury products). Knowledge of business development and sales distribution channels with a customer‑oriented approach for both B2B and B2C business (e.g., scouting, market intelligence, proposal drafting, negotiation, contract management, go‑to‑market strategy, retail network development). Managerial and leadership skills. Developing media campaigns & physical events. Benefits

Inquadramento: Dirigente Range of Gross Annual Salary (RAL) 120.000€ –150.000€ + 23% MBO (bonus) + supplementary health insurance and company car for mixed (business and personal) use Flexible working hours and remote working Company canteen Equal Opportunity Statement

Inclusion and Equal Opportunities This job advertisement is open to candidates of all genders, ages, and nationalities, in compliance with current regulations on equal opportunities and non‑discrimination. It is drafted in accordance with the principles of UNI/PdR 125:2022, the gender equality standard for which Pininfarina S.p.A. has obtained certification, confirming its commitment to ensuring fairness, inclusion, and equal opportunities. We promote inclusive and non‑discriminatory recruitment processes: job titles, evaluation criteria, and language are designed to be neutral and aligned with the principle of equal opportunities.

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