Chief Marketing Officer & Co-Founder at Cresce

Overview

Chief Marketing Officer & Co-Founder at Cresce (Founders Factory). We are building an AI-powered Consumption Manager that optimizes European families' utility bills, starting in Italy. This is a co-founder role with significant equity and influence on our trajectory, aimed at transforming utility bill optimization into a movement. We are committed to a diverse founding team that reflects the families we serve.

You'll Be Great Here If

• You're passionate about democratizing financial benefits for all households
• You can crack a joke in Italian, and are fluent in other European languages
• You thrive in a fast-paced environment with changing priorities as we refine messaging for users
• You excel at navigating regulated markets and challenging entrenched industry players
• You can articulate complex AI and fintech concepts to diverse audiences
• You're excited about being the public face of a disruptive company that puts the user first
• You have a talent for building brands that connect with families of all backgrounds
• You see opportunities in what others may deem a "+boring" industry
• You are a strategic storyteller who can bridge consumers, partners, and investors

What You'll Shape And Create

• Champion Our Mission: Lead our public voice across media, events, and consumer touchpoints
• Build an Inclusive Brand: Craft our identity as everyone's financial ally against complex systems
• Create Compelling Narratives: Develop stories that showcase value to users and investors
• Design for Growth: Create acquisition strategies that scale without burning out the team
• Learn Regulatory Landscapes: Grow into understanding the utility regulatory environment with team support
• Forge Meaningful Partnerships: Build relationships with partners through an open, consumer-friendly approach
• Lead Market Expansion: Develop blueprints for scaling beyond Italy to Europe

Experience That Will Help You Succeed

• Background in founding or early marketing leadership in consumer tech or fintech
• Track record of building brands that connect authentically with diverse consumer groups
• Demonstrated ability to represent organizations effectively in high-visibility situations
• Strong storytelling capabilities across audiences and channels
• Data-informed approach to growth with measurable results in user acquisition
• Exceptional organizational skills with proven ability to manage complex projects and maintain attention to detail
• Fluency in Italian and English; other European languages welcomed
• Experience building a brand from scratch or starting your own business

Why This Is Actually Cool

• True co-founder status (20%+ equity) with equal voice in company direction and culture, including a seat on the board
• Competitive initial compensation structure through Partita IVA of €60k+ with growth as funding rounds progress
• Opportunity to create a more financially equitable future for millions of European families
• Flexible work arrangements supporting work-life integration
• Family-friendly policies from day one
• Founders committed to gender balance at all levels

Why this sounds like your life's work: We are pioneering a business model that aligns with consumer interests—money saved equals revenue. Our AI-first approach supports efficient operations and superior results for diverse user bases. We differ from traditional lead-generation sites by building a platform with recurring revenue and network effects, strengthening our system with each new user and utility provider.

Sounds Like You? If you’re excited about pioneering the future of financial automation and building a household name in fintech, we want to meet you. Send a video introduction, CV, and portfolio to with your vision for Cresce as both a successful business and a force for positive change.