Consumer Paid Media, Manager

Experteer Overview

In this role, you will craft insight-led, full-funnel paid media campaigns to bring PayPal’s value propositions to consumers. You will shape media strategies, drive brand and performance outcomes, and collaborate with analytics, brand, legal, martech, and agencies. You’ll optimize campaigns with a data-driven mindset and manage cross-functional workstreams. Your work will focus on FR, IT, and ES markets to fuel growth and scale media programs. You help build an innovative, consumer-centric marketing engine that supports global objectives.

Retribuzione / Benefits

• Develop and run omnichannel campaigns to drive traffic, demand, and revenue
• Leverage data and technology to optimize strategies and performance
• Collaborate跨功能团队 alignment of marketing initiatives with goals
• Identify growth opportunities by analyzing data from multiple sources
• Track, measure, and report program performance; optimize for efficiency
• Lead A/B testing and iterative optimization of campaigns
• Improve team processes to foster high performance and innovation

Responsabilità

• 8+ years of digital marketing experience
• Experience in FR, IT, ES markets with paid media channels
• Strong analytical, data-driven decision making
• Proven ability to develop and implement paid media strategies
• Experience managing an agency team and external vendors
• Cross-functional collaboration with analytics, martech, and brand
• Excellent communication and stakeholder management
• Bachelor's Degree

Requisiti fondamentali

• balanced hybrid work model
• generous paid time off
• healthcare coverage
• financial security resources
• mental health resources
• inclusive culture