Content & Digital Communication Specialist

Role Overview

We are seeking a digitally fluent, creative, and highly organized Content & Digital Communication Specialist to join our Global Corporate Marketing and Sales Excellence team. This role is a cornerstone for our brand’s voice across digital platforms and content touchpoints – combining content strategy, social media engagement, storytelling, and multimedia production .

You will create and manage content that informs, inspires, and strengthens our positioning in the material handling industry - especially through LinkedIn, YouTube, the corporate website , and other owned channels. You will also support corporate communications and external PR by coordinating with freelancers and agencies when necessary.

This is an opportunity for a hands-on professional who thrives in a fast-moving industrial B2B environment and understands how to translate complex topics into powerful narratives.

Key Responsibilities

Content Strategy & Creation

• Lead the planning, creation, and repurposing of engaging content for web, social media, and internal distribution channels-especially LinkedIn, YouTube, and the corporate “Content Hub”.
• Write clear, compelling copy for blog articles, case studies, scripts, social posts, newsletters, and short-form formats.
• Collaborate with regional teams, product managers, and subject matter experts to extract technical insights and transform them into customer-relevant stories.
• Ensure consistent messaging and tone of voice aligned with Interroll’s global brand strategy.

Digital & Social Media Management

• Own the company’s global social media calendar and campaigns (primarily LinkedIn and YouTube), driving visibility, engagement, and thought leadership.
• Monitor platform trends, adapt formats accordingly, and use analytics to improve content performance.
• Support paid social campaigns in coordination with the digital marketing team.

Editorial Planning & Coordination

• Maintain and align the global editorial calendar together with the Head of Communication and local marketing teams.
• Scout industry trends, themes, and timely content opportunities to keep our messaging fresh and relevant.
• Oversee external contributors (copywriters, video editors, PR freelancers) to extend production capacity when needed.

Media Relations & PR Support

• Act as liaison to specialized trade media and industry associations when required.
• Coordinate with PR freelancers for press releases and event-related media activities.
• Support the development and adaptation of press kits, trade show narratives, and media briefings as needed.

Qualifications

Education & Experience

• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• 3–5 years of experience in B2B content creation, digital marketing, or social media-ideally in industrial, engineering, or technology sectors.
• Experience with editorial storytelling, managing digital platforms, and writing for technical audiences.

Skills

• Advanced English writing and editing skills are a must -especially for short-form, engaging content.
• Excellent storytelling ability and a strong sense for visual + written communication.
• Proficiency in content planning tools, social media scheduling platforms (e.g. Sprout, Hootsuite), and CMS environments (e.g. WordPress, Sitecore).
• Good project management skills and ability to multitask across topics and stakeholders.
• Video scripting/editing or basic design skills (e.g. Canva, Adobe Express) are a plus.

Languages

• Fluent English required (C1 or above).
• German proficiency is a strong plus.
• Italian helpful for internal communication, but not mandatory.

Competencies

• Strategic mindset with a hands-on, pragmatic execution style.
• Curiosity and the ability to understand industrial technologies and processes.
• Digital-native mindset with a growth-oriented approach to engagement.
• Collaborative and agile team player, comfortable in a matrix organization.

What We Offer

• A pivotal role in shaping Interroll’s voice across digital and industry platforms.
• Autonomy, ownership, and variety in a global B2B environment.
• The opportunity to work cross-functionally with international teams and top-tier clients.
• A collaborative, performance-driven, and people-centric culture.

Ready to help us build industry visibility through compelling digital content and stories that matter? Join Interroll and make your mark in global communications.