Content Marketing Manager Remote 100% Worldwide CET timezone

Role

In the fast moving cryptocurrency industry, content is key to education and adoption. Bitfinex stands as one of the oldest crypto platforms in a highly innovative environment. As an institutional and professional exchange with large and more sophisticated investors, the Content Marketing Manager must be able to speak their language, and write on topics, markets, new initiatives and developments in the industry.

We are looking for a sharp, engaged, and knowledgeable individual who can write well, succinctly, and to deadlines and meet all our content needs.

He/She should be alert to the crypto news flow, be able to suggest content ideas and produce well‑sourced, editorial content that educates and informs. The right candidate will also be involved in editing Bitfinex Alpha, our flagship research product, written by a team of traders and analysts immersed in the markets.

He/She will be a major contributor to the Bitfinex blog and lead educational initiatives with our partners and listed projects on the exchange. He/she will also be responsible for promoting research and trading ideas in other forums to ensure greater recognition of Bitfinex’s thought leadership, and be able to promote Bitfinex exchange products as well as products of Bitfinex Securities.

The role will suit someone who can both absorb information, take direction and execute but who also has the interest and passion to communicate ideas and suggest topics for new content.

Your Day‑to‑Day

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, and customer retention.
• Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives.
• Have a brand publisher mindset: create the content the audience is looking for and optimize the path to conversion.
• Understand SEO, content categorization and structure, development, distribution and measurement, and develop editorial governance so content is consistent with our brand voice.
• Develop and manage editorial calendars and organization workflows.
• Manage digital channels and all supporting social channels including email/newsletter distribution.
• Measure and optimize the program regularly.
• Manage creative resources including designers, writers, and external agency relations.
• Integrate content programs with brand campaigns to drive brand demand.
• Create executive presentations on program approaches and results.

What You Bring to the Table

• BA/BS or equivalent working experience.
• Experience creating content for the web and growing a social audience.
• Editorial mindset that understands audience consumption.
• Ability to analyze and report on content and social performance.
• Experience with WordPress, Google Analytics, and the top social channels.
• Project management skills and ability to manage priorities of multiple stakeholders and focus on results in engagement, leads, and sales.

What We Offer

• Flexible work and remote‑friendly culture.
• Mentorship and growth opportunities.
• Competitive pay.
• Career development opportunities.
• Supportive team environment.
• Learning and knowledge sharing.
• Team‑building activities.
• Social activities online and in‑person.
• Environment where your creativity directly impacts the brand’s narrative.

Equal Opportunity Statement

At Bitfinex, we're committed to equitable opportunities. We do not discriminate based on race, religion, gender, age, disability, sexual orientation, gender identity, or any other protected status. This commitment applies across all stages of recruitment and contractual relationships.