Content Specialist

As a key architect of this major manufacturer brand voice in Europe, the Content Specialist is responsible for the planning, creation, localisation, and strategic distribution of engaging, high-impact marketing content. This role steers the brand narrative across channels to reinforce their market leadership, support dealer success, and align regional messaging with global objectives.

Role: Content Specialist

Salary: 43,000€ - 55,000€ + benefits + bonuses

Location: Italy

Key Responsibilities for Content Specialist

• Develop and execute the regional content strategy in alignment with global brand guidelines.
• Create compelling written and visual content (e.g., brochures, case studies, videos, customer stories) tailored for European markets and dealer needs.
• Ensure consistency in the company tone-of-voice and visual identity across all collateral.
• Coordinate with media agencies to manage press releases, journalist relations, and earned media coverage.
• Collaborate with dealers to capture and disseminate success stories and best practices.
• Monitor content performance metrics and recommend optimisation strategies.

Requirements for Content Specialist

• Proven expertise in content creation, storytelling, and brand management.
• Strong visual literacy and experience in coordinating multimedia campaigns.
• Demonstrated success in managing media relations and press communications.
• Excellent project management and cross-cultural communication skills.
• Fluency in English; additional European languages are a plus.

This is a great role for a Content Specialist to work with a truly global manufacturing business and to develop your skills and processes.

Apply online for a confidential discussion /

Elite Consultancy Network is a brand within the Executive Network Group. We work with a range of Manufacturers, Dealerships and Hire/Rental businesses within the Construction Equipment sectors and cover all requirements across Sales, Service and Operations.