Copywriter - Associate

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start‑up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem‑solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

As an Associate Content Designer / Copywriter , you’ll contribute to the creation of clear, effective, and engaging content that speaks authentically to the target audience. You’ll collaborate daily with multidisciplinary teams, including strategy, design, UX, tech, program managers, and product teams, to develop messages aligned with business objectives and brand strategy, helping to build relevant digital and creative experiences.

We look for the ability to navigate between creativity and strategic thinking : not just writing, but also an understanding of data, user behavior, digital journeys, content design , and UX writing . It’s essential to know how to translate insights into simple yet impactful messages, working in an agile environment that values both lateral thinking and execution.

In this role, you’ll apply your skills to the creation of digital content, products, services, and campaigns, ensuring clarity, consistency, and relevance across touchpoints. In a landscape crowded with digital noise , you’ll know how to create content that stands out without feeling generic or predictable, bringing out the personality of each brand and raising the quality, distinctiveness, and effectiveness of every message.

You’ll also bring confidence in strategic writing for digital channels , including websites, social media, email campaigns, CRM journeys, and digital platforms, as well as the ability to use lateral thinking to shape creative communication ideas that are relevant, distinctive, and effective.

This is a hybrid role , with 3 days in person and 2 days remote , designed to support both close collaboration with teams and clients and focused individual work.

Your Impact

• Develop clear, concise, and engaging copy for digital and print platforms, including websites, social media, mailing, CRM, marketing collateral, digital products, services, and campaigns.
• Create and refine content across digital journeys, ensuring clarity, usability, accessibility, consistency, and adherence to brand guidelines.
• Use lateral thinking to contribute to creative communication concepts, campaign ideas, digital narratives, and content solutions that connect brand objectives with audience needs.
• Work proactively with designers, marketers, product teams, program managers, UX specialists, and tech teams to ensure copy aligns with brand voice, messaging strategies, user needs, and digital journeys.
• Conduct research to understand target audiences, industry trends and digital behaviors, ensuring that content is relevant and impactful.

Skills & Experience

• Experience : 3‑5 years in copywriting, content design, UX writing, digital communication or related roles.
• Education : Bachelor’s degree in Humanistic Studies, Literature, Communication, Communication Design, Marketing or a related field, or equivalent experience.
• Languages : Italian and English fluency.
• Portfolio : Digital products, platforms, services, campaigns or selected writing samples, ideally with live projects.
• Writing & Editing : Strong skills, keen eye for detail, knowledge of content design principles and UX writing.
• Strategic & Creative Thinking : Ability to combine strategic writing for digital channels with lateral thinking to develop distinctive content solutions.
• AI‑Enabled Workflows : Confidence using AI tools such as OpenAI/ChatGPT, Claude, Gemini, etc., while maintaining human editorial judgment.
• Consulting & Collaboration : Experience working in consulting environments, engaging with multidisciplinary teams and clients.

Set Yourself Apart With

• Certifications in UX Writing, Content Design, Content Strategy, Accessibility, or related disciplines.
• Hybrid background across copywriting, content design, UX writing, digital strategy, creative communication, product or service experience.
• Experience with A/B testing, data‑driven content optimization, usability testing, or performance analysis.
• Experience defining or evolving tone of voice guidelines, messaging frameworks, editorial systems, or content principles.
• Experience in omni‑channel digital ecosystems, SEO best practices, CMS, Microsoft Office, and Google Suite.

Qualifications

• Collaboration & Communication : Excellent skills in multidisciplinary teams, verbal and written communication.
• Critical Thinking & Problem Solving : Ability to understand complexity, identify opportunities, and translate them into actionable content solutions.
• Mindset & Adaptability : Curiosity‑driven, continuous learning, flexible and adaptable in dynamic environments.
• Organization & Ownership : Strong prioritization skills, proactive and autonomous task management.
• Empathy & Perspective : Understanding of user needs, client expectations, brand objectives, and team priorities.

Additional Information

• Inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work‑life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

Publicis Sapient is committed to equal employment opportunity without regard to race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We also provide reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

This role could be a good fit if…

• You have a background in copywriting, content design, UX writing, digital communication, editorial strategy, creative strategy or brand storytelling, and you want to apply it to digital products, services, platforms, and campaigns.
• You enjoy working at the intersection of words, user experience, brand personality, and business goals, moving from strategic thinking to hands‑on writing and editing.
• You are curious about how content works across different digital touchpoints—from websites and apps to social media, CRM, email campaigns, landing pages, and service journeys.
• You are not only interested in writing “nice copy,” but in creating content that is clear, useful, distinctive, and effective for both people and brands.
• You feel comfortable experimenting with new tools, including AI, while keeping your own critical thinking, taste, judgment and responsibility at the centre of your work.
• You may not match every single requirement listed below, but you recognise yourself in the mindset, skills, and direction of this role. We value potential, curiosity, pattern recognition, and quality of thinking, alongside proven experience and high writing standards.