Copywriter marketing
Descrizione dell'offerta
We are a leading provider of educational experiences for international teachers and language learners. We run two brands:
Europass Teacher Academy, Europe’s largest network for teacher training courses;
Europass Italian Language School, in Florence and online.
We reach over 150,000 subscribers through newsletters and hundreds of thousands more through our content. We are looking for someone who can help us bring even more value to our community.
Key Responsibilities
You’ll be responsible for writing, planning, and optimizing our email communications across both brands. This includes:
- Writing and sending weekly newsletters in Italian and in english
- Designing and optimizing advanced email marketing funnels (welcome, reminder, post-purchase)
- Managing campaigns and contact lists on Mailchimp
- Collaborating with designers, other creators, and coordinators to align on timing and tone
- Tracking performance and suggesting improvements (open rate, CTR, conversions)
- Occasionally adapting emails into blog articles or short video scripts
Required Qualifications
You’re a great fit if you:
- Have strong copywriting skills — you write clearly, persuasively, and with purpose
- Know how to create effective email automations (using Mailchimp, ActiveCampaign, etc.)
- Can segment audiences, tag contacts, and manage multiple flows
- Are curious, analytical, and able to balance creativity with strategy
Specifics
Location: Florence
Contract: Full-time (38h/week)
Contract: CCNL ANINSEI / 13months
Salary: 1800€/month or higher, to be defined based on experience and qualifications. +160€ net benefit / month