CRM & Data Strategy Specialist

Selection communication & design is part of Perfetti Van Melle - a global confectionary company and makers of global product brands: Vigorsol, Daygum Vivident, Big Babol, Brooklyn, Golia, Chupa Chups, Fruittella, Mentos, Goleador are in the hearts, homes and pockets of millions of consumers of every generation. We at Selection put a lot of passion, competence and spirit of innovation into making them attractive for the consumers.

We are currently seeking for CRM & Data Strategy Specialist who will report to the B&DA Supervisor and work closely with the Media and Account teams.

Main Activities & Responsibilities

• End-to-end analysis of CRM and digital activities, translating performance data into actionable insights to optimize communication and conversion funnels;
• Data management and quality, including the collection, validation, and orchestration of first-party data from internal and external sources, with Salesforce as the core platform;
• Strategic reporting, involving the design of high-impact dashboards and presentations for internal stakeholders (Marketing, Media, PVM Management).

Qualifications

• 4+ years of experience in structured analytical roles (consulting or corporate environments);
• Advanced knowledge of Salesforce for data management and reporting or similar such as Adobe Marketo Engage or HubSpot Marketing Hub;
• Strong command of major digital ecosystems: Meta Business Manager, Google Ads, DV360, TikTok Business Center, Amazon DSP;
• Advanced Excel skills; SQL for querying complex datasets;
• Experience with data visualization tools: Power BI, Tableau, or Qlik;
• Familiarity with Python or other scripting languages is a valued plus.

Here in Selection there is a culture of respect and valorization of diversity. Therefore, applications, recruiting processes and development paths in the company are opportunities open to all people without any type of discrimination.