CRM & Email Assistant

For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products depicting the vibrant and elegant essence of Italian sophistication. We strive to preserve and perpetuate the unique combination of all that we love about Italy – nature, culture, and art – the Italian “Arte di Vivere .” Drawing inspiration from its rich heritage, Acqua di Parma ties the highest quality materials to authentic craftsmanship to ensure a long-term transmission of values and sustainable practices.

At Acqua di Parma, we are guided by our four core values: Trust , Agility , Team Spirit , and our eagerness to Dare . We are a passionate and talented team of international professionals, who embody our culture of open-mindedness, originality, and diversity.

MISSION & RESPONSIBILITIES

The CRM Email Assistant aim is defining and managing the Email Communication Calendar on a global scale. Responsible to ensure that our email communications are strategically planned, meticulously executed, and effectively optimized to engage our audience across various regions.

As part of the E-Business & CRM Team, the key responsibilities are:

• Develop and maintain a comprehensive Email Communication Calendar that aligns with marketing objectives and customer segmentation strategies
• Coordinate the end-to-end execution of email campaigns, including scheduling, segmentation, deployment, and tracking of performance metrics
• Collaborate with content creators, designers, and copywriters to ensure that email content is aligned with brand guidelines
• Implement audience segmentation strategies to personalize email content and maximize engagement and conversion rates
• Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, to identify trends, optimize campaigns, and drive continuous improvement
• Ensure Compliance with email marketing regulations, LVMH best practices, and industry standards
• Work closely with Retail, marketing, and other cross-functional teams
• Conduct A/B tests and multivariate tests to optimize email content and to improve campaign performance
• Maintain documentation (email campaigns, including campaign briefs, performance reports, and post-campaign analysis) to facilitate knowledge sharing and future campaign planning
• Stay abreast of industry trends, best practices, and emerging technologies to drive competitive advantage.

REQUIREMENTS

• Good experience in email marketing, preferably in a global or multi-national organization
• Proficiency in email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, or HubSpot
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Fluent English, additional languages are a plus.

Candidates are invited to read the privacy policy pursuant to art. 13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link: