Crm Manager...

Responsibilities and Duties

• CRM Governance: Act as the internal custodian of the CRM system, managing database structure, segmentation logic, campaign history, and audience performance.
• Strategic Alignment: Ensure CRM activities are aligned with both e-commerce and marketing priorities. Participate in planning meetings to provide data-driven insights and ensure contact strategies remain consistent with the brand identity.
• Vendor Management: Manage operational relationships with external agencies and technical vendors. Translate internal requirements into clear briefs, validate strategic proposals, and monitor project progress.
• Performance Oversight: Monitor key performance indicators (KPIs) such as open rates, conversion, LTV, and purchase frequency. Produce and interpret reports to provide actionable guidance for internal and external stakeholders.
• Compliance & Data Quality: Oversee GDPR compliance, including consent management, opt-out procedures, and data retention. Monitor database quality and lead initiatives for data cleansing and enrichment.

Qualifications and Experience

• 3-5 years of experience in CRM, email marketing, or marketing automation, preferably within e-commerce or retail sectors.
• Professional knowledge of the Salesforce suite and at least one professional ESP.
• Ability to read and interpret performance data, with a solid understanding of segmentation and deliverability.
• Proven ability to write clear technical briefs and effectively communicate with both technical and non-technical stakeholders.
• Familiarity with GDPR requirements as applied to digital marketing.
• Strong sense of ownership, responsibility for complex projects, and the ability to thrive in a dynamic, evolving environment.

Equal Opportunity Employer

We are strongly convinced that diversity in all its forms – gender, age, race, nationality, culture, religious beliefs, sexual orientation, physical or mental disability – enriches the workplace. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.