Descrizione dell'offerta
Are you passionate about customer lifecycle management, data‑driven CRM strategies, and high‑impact retention initiatives?
AdmiralBet, the Italian subsidiary of Greentube GmbH and part of the NOVOMATIC Group, is looking for a CRM Manager Team Lead to shape our Retention strategy and orchestrate customer journeys across the entire lifecycle.
You will play a central role in optimizing activation, engagement, retention, and churn prevention, while coordinating cross‑functional teams and driving continuous improvement.
What will you do
Governance of Acquisition & Retention
- Define and maintain the technical and functional Retention strategy in line with business priorities;
- Optimize early activation, retention, reactivation, and churn‑prevention processes;
- Oversee segmentation, targeting, and personalization logic.
Customer Lifecycle & Journey Orchestration
- Design and optimize end‑to‑end customer journeys (registration → activation → playing → retention) in coordination with the Content & Design teams;
- Ensure full alignment between customer journeys and the Product roadmap;
- Identify friction points across the lifecycle and propose UX and process improvements.
Retention Tools & Technologies
- Supervise key platforms including promo engines, tracking systems, loyalty tools, and CRM suites;
- Work closely with Tech/IT to ensure performance, reliability, and correct configuration;
- Act as a demand manager for internal and external technology providers (loyalty, promotional engines, CRM, CMS).
Data Analysis & KPI Management
- Analyse trends, detect anomalies, and identify opportunities for improvement;
- Recommend corrective and evolutive actions based on data insights.
- Lead A/B and multivariate testing across CRM initiatives to increase customer engagement;
- Document findings and translate outcomes into actionable insights;
- Evaluate the impact of new product features on Acquisition & Retention performance.
Competitive Analysis
- Benchmark brand promotional offers against competitors;
- Produce periodic reports on KPIs, trends, and recommended actions to strengthen mid‑ and long‑term performance.
Cross‑Functional Collaboration
- Work closely with Product to integrate promo and feature logic into the customer journey;
- Collaborate with Data & BI on dashboarding, reporting, and insight generation;
- Coordinate with Tech/QA for testing and feature performance;
- Align with Marketing on acquisition strategies and allowed editorial content;
- Ensure that all initiatives are coherent, measurable, and scalable.
Compliance
- Ensure that all Retention activities comply with ADM regulations and industry standards;
- Monitor risks of abuse, promo exploitation, or borderline behaviours.
Who are we looking for
- 7+ years of experience in CRM, Retention or Lifecycle Marketing roles, ideally in online gaming, betting or comparable digital industries.
- Strong analytical skills and experience interpreting complex datasets;
- Knowledge of A&R models, segmentation logic, funnel analysis, and CRM metrics;
- Experience in cross‑functional collaboration (Product, Tech, Marketing, Data);
- Structured approach, attention to detail, and strong ownership;
- Problem‑solving skills and a results‑oriented mindset;
- English proficiency (minimum B1 level).
Preferred qualifications
- Experience with CRM and promo engines (Optimove);
- Familiarity with reporting tools (Excel, Cube, Tableau);
- Basic knowledge of HTML/CSS;
- Understanding of SEO, behavioural analytics tools, and digital marketing fundamentals.
What do we offer
- Corporate welfare benefits;
- Hybrid work model based in our Rome office, with smart working options;
- Dynamic, international, and collaborative environment;
- Continuous training programs and opportunities for professional growth;
- Involvement in impactful CRM and Retention innovation projects;
- Corporate benefits and performance‑based incentives.
How to apply
We will assess your application through your CV.
AdmiralBet promotes an inclusive work environment and ensures equal opportunities.
The position is open to all genders (L. 903/77) and all nationalities in accordance with Legislative Decrees 215/03 and 216/03.