CVM Channel Evolution Strategy Senior Specialist

About Us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Location: Milano

Function/Brand: Sisal Italy

Overview

As a Channel Evolution Senior Specialist , you will play a relevant role within the Customer Value Management team at Sisal Italy, working as part of the Channel Evolution Team. You will be responsible for executing the touchpoint evolution strategy by assisting in feature development and prioritization, monitoring touchpoints’ performance and gathering user feedback to contribute to ongoing improvements, with the aim of enhancing player engagement, loyalty, and lifetime value. In this role, you will leverage behavioral data and identify market trends and opportunities of user experience opportunities.

What you’ll do

• Execute online touchpoint strategy aligned with business goals and strategic vision
• Support prioritizing activities based on business value, user impact and technical feasibility, by conducting business impact analysis
• Conduct market research and competitor analysis to identify new opportunities and market trends
• Monitor key metrics and behavioral data to evaluate channel/feature performances
• Analyze customer feedback to drive continuous improvement and innovation on all Sisal touchpoints
• Collaborate with cross‑functional teams to design and launch features and deliver best‑in‑class experience on all Sisal touchpoints
• Manage launch activities, ensuring alignment among all stakeholders, coordinating with CVM and Marketing teams for go‑to‑market activities, promotions and campaigns
• Document user requirements, working together with the Demand and PMO team

What you’ll bring

• 3+ years of experience in product development and data analysis
• Strong understanding of promotional mechanics, customer journeys, and product development processes
• Strong analytical mindset, with the ability to interpret performance metrics and extract insights, translating them into business recommendations
• Proficiency in interpreting customer needs and market trends, to identify new opportunities of touchpoints/functionalities evolution
• Excellent cross‑functional coordination skills, with the ability to manage multiple stakeholders and align diverse priorities
• Effective communication, with fluency in both Italian and English, with the ability to interface confidently across teams and levels
• Hands‑on experience with behavioural data and data analysis tools (Adobe Analytics, Qlik, …) and strong command of Microsoft Office Suite
• Passion for the gaming industry, with a customer‑centric approach to problem solving
• Experience with UAT, requirement gathering, and working closely with product/tech teams is a strong plus

Why choose us

• Permanent contract, with Hybrid work
• Discretionary annual performance bonus
• Flutter Sharesave Scheme
• Meal Allowance
• Supplemental Health Insurance and Psychological well‑being
• Continuous learning for soft and hard skills
• Support for parents, children and financial aid for mothers
• Volunteering during your working hours

Equal Opportunity

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of sex, age, culture, religion, ethnicity, sexual orientation, gender identity and expression.