Data Alchemist: Transform Marketing Insights into Digital Gold

Are you passionate about turning raw data into actionable insights? Do you thrive on solving complex problems and driving business growth through data-driven strategies? Like Reply, the cutting-edge digital marketing agency within the Reply Group, is seeking a talented and motivated Data Scientist to join our innovative team!

Why Like Reply?

At Like Reply, we're not just another digital marketing agency – we're pioneers in the field, constantly pushing the boundaries of what's possible. As part of Reply, we have the resources and reach of a global powerhouse, combined with the agility and innovation of a startup.

Your Impact

As our new Data Scientist, you'll be at the forefront of digital marketing analytics, working with some of the world's most exciting brands. Your expertise will directly influence marketing strategies, drive customer engagement, and boost ROI for our clients. This is your chance to make a real difference in the fast-paced world of digital marketing!

What You'll Do

The candidate will have the primary responsibility of optimizing and enhancing the customer's data ecosystem by developing advanced analysis models/algorithms and advanced data-driven projects to innovate business processes and enable new business opportunities. In particular, the main areas include the following responsibilities:

• requirements gathering, organization, and normalization of complex data sources (from the corporate data lake and other sources), definition of analytical processes up to the construction of modeling;
• creation and management of optimization models based on forecasting algorithms, recommendations, and classification tools;
• development of measurement models based on Data-Driven Attribution Modeling methods (MTA, MMM,…) and econometric models more generally;
• Definition of data mining procedures and analysis from multiple data sources for the purposes of data insight and discovery.
• implementation of methods and processes for monitoring and improving the developed Machine Learning models;
• construction of Data Visualization tools through platforms like Looker Studio, Power BI and Tableau;
• translation of business requirements in data-driven analysis and design.
• communication of final results to the business and active support in the decision-making process;
• act as a focal point for the different business divisions (Marketing, Sales, Operations, IT, Finance, etc.) for advanced analysis and modeling activities;
• sharing of know-how and the data-driven approach within the Company

What We're Looking For

• A passion for data and its power to transform businesses
• Previous experience in data mining, data analysis, and ML, projects based on Big Data and heterogeneous datasets;
• Strong programming skills in Python, R, or similar languages
• use of tools like Hadoop and SQL to develop analyses;
• experience with big data platforms, such as Spark, Databricks, or equivalents, and with commercial cloud platforms like Amazon Web Services and Microsoft Azure;
• use of Machine Learning techniques, including regression models (logit model), time series, clustering models (k-means, …) and classification (decision tree, random forest, …), multidimensional analysis (PCA), recommendations (association rule, MBA) and neural networks;
• development of algorithms based on unsupervised models and Deep Learning frameworks;
• solid statistical knowledge (inference, multivariate statistics, data mining, ...);
• Excellent communication skills – you can explain complex concepts to both technical and non-technical audiences
• A curious mind and a drive to continuously learn and innovate

Join us at Like Reply, where your analytical skills will shape the future of digital marketing. Apply now and be part of a team that's redefining what's possible in the world of data-driven marketing!