Data Driven Activation Specialist...
Descrizione dell'offerta
Position Overview
Data‑Driven Activation Specialist is part of the EE CRM, Digital & Data‑Driven Marketing Department within the Regional Marketing, Performance & Events Business Unit. The primary responsibility is to support Brands and Markets in implementing data‑driven customer activation journeys aimed at maximizing customer loyalty and retention, as well as boosting lead generation and funnel conversions.
Responsibilities
- Define and drive the overall activations use cases, ensuring alignment with business goals and customer‑centric principles
- Drive the omnichannel activations framework, integrating product launches, tactical campaigns, onboarding, ownership, and anti‑attrition programs
- Collaborate with brands and markets to design and optimize omnichannel campaigns to drive business value
- Execute management initiatives to transition from tactical to always‑on, hyper‑personalized activations
Location
Ravenna, IT
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