Digital And Omnichannel Marketing Lead Emea

Digital and Omnichannel Marketing Lead – EMEA

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

BD’s Specimen Management business is a global leader in preanalytics, providing billions of high-quality devices annually to support reliable diagnostic outcomes. These advanced technologies enhance the safe and efficient handling of diagnostic specimens, empowering clinicians to make informed decisions across a wide range of health care scenarios—from routine checkups to disease diagnosis and treatment.

Join a fast‑growing international organization and take the lead in shaping our Specimen Management BU EMEA’s digital and omnichannel future. We’re looking for a data‑driven, digitally minded and highly autonomous talent to own and elevate our key platforms – BD.com, Learning Academy, Showpad, Social Listening and GenAI. You thrive on turning insights into action, managing digital projects end‑to‑end, and supporting regional teams with clarity and impact. With at least five years of experience in digital marketing, CRM or analytics, strong Salesforce skills and a solid grasp of the B2B funnel, you bring structure, curiosity and a proactive mindset.

Your Key Responsibilities

• Lead digital initiatives across SM EMEA to strengthen our omnichannel maturity.
• Build and maintain a cohesive digital ecosystem aligned with business and brand strategy.
• Drive BD.com development: UX improvements, new pages, product visibility, and roadmap ownership.
• Manage BD Learning Academy: platform administration, user access and engagement tracking.
• Deploy Showpad, GenAI and Content Factory platforms; train clusters and monitor adoption.
• Ensure high‑quality lead management in Salesforce: setup, monitoring, reporting and data hygiene.
• Translate campaign performance into actionable marketing recommendations.
• Capture market and customer insights through social listening and digital analytics.
• Deliver regular reporting that connects digital activity to commercial impact.

Your Profile

• Bachelor’s degree or higher in Marketing, Business, Economics, Statistics or related field.
• Minimum five years’ experience in digital marketing, data analysis or CRM management (MedTech/Health care a plus).
• Proven ability to independently manage and advance digital projects.
• Hands‑on experience with digital platforms (Showpad, CMS, etc.) and a strong interest in GenAI.
• Proficient in Salesforce and knowledgeable about the B2B funnel.
• Fluent in English; additional regional languages are an advantage.
• Analytical mindset, strong communication skills, highly organized, proactive and service‑oriented.
• Passionate about digital innovation and its impact on omnichannel performance.

Salary Range Information: €55,000 – €88,000 EUR annual.

Location: Grenoble (France) or Milan (Italy).

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.