Digital & Integrated Communication Lead – Primary & Specialty Care

At Dompé Farmaceutici, we are not just a pharmaceutical company—we are an innovation-driven organization with over 130 years of experience, committed to advancing science and improving human health.

The Digital & Integrated Communication Lead – Primary & Specialty Care develops promotional materials based on Marketing brand campaigns, adapting them to the specific channels’ requirements. He/she executes digital campaign analyses based on objectives and needs stated by Brand Managers. Based on the Marketing plan, he/she implements communication activities to enhance visibility for company and brand projects to internal and external stakeholders.

Responsibilities :

• Develops promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel;
• Ensures that the developed promotional materials are of high quality, effectively and efficiently conveying the intended messages;
• Supports Brand Managers in cross activities related to social media properties and websites for Primary Care Brands, including domains and hosting;
• Executes analyses of digital campaigns based on the objectives and needs of brands stated by Brand Managers;
• Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders, based on plans approved by the Head of Marketing;
• Manages and supervises the cross functional team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives;
• Proactively interacts with Drug Safety in reporting suspected adverse reactions;
• Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

Qualifications :

• Bachelor's/Master's degree in Economics or scientific disciplines;
• Experience in a similar role, preferably in the pharmaceutical/life-science sector;
• At least 3 years of extensive work experience within a digital / marketing department;

Required Skills :

• Fluent English and good knowledge of major IT tools and applications;
• Excellent knowledge of social media, content marketing, online adv tools and data analysis;
• Interest in following the new trends of e-commerce, technology and digital marketing in general;
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance;
• Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).