Descrizione dell'offerta
Missoni is looking for a Digital Marketing Coordinator to join the Digital team, a role that sits at the intersection of data and strategy, with real room to grow from execution into strategic ownership. Reporting to the Head of Digital Marketing & CRM and working closely with the e-commerce, retail, and IT teams, the ideal candidate combines analytical rigour with a sensitivity to go-to-market dynamics that shapes the brand's direction across international markets.
PRIMARY ACCOUNTABILITIES
Digital Campaign Management
- Support the planning and execution of multichannel digital marketing campaigns across international markets
- Support local partners in trade marketing activities, including the set-up of digital advertising campaigns in alignment with the Head of Digital Marketing & CRM, and the production of dedicated performance reports on agreed initiatives
Analytics & Reporting
- Monitor campaign performance through web analytics and marketing analytics tools and dashboards, producing reports to support decision-making
- Contribute to the monitoring and optimisation of media budget allocation across digital channels
Tracking & Technology
- Contribute to the management of the site tracking infrastructure, supporting operational activities related to GA4 and Google Tag Manager
QUALIFICATIONS
- 2–4 years of experience in similar roles, preferably in fashion, luxury, or retail environments
- Good knowledge of major digital advertising platforms: Meta Ads, Google Ads, Bing Webmaster Tools, TikTok Ads, Pinterest, Microsoft Advertising
- Experience with web analytics tools (Google Analytics 4), tag management (Google Tag Manager), and dashboard visualisation
- Good knowledge of Google Search Console, Merchant Center, Google My Business, Clarity, Highstreet, and CJ Affiliates
- Strong data analysis skills and ability to produce reports and dashboards
- Data-driven mindset with the ability to work in international and cross-functional environments
- Excellent written and spoken English
- Familiarity with CRM platforms and email/marketing automation tools; knowledge of Salesforce (CRM Analytics, Service & Marketing) is a plus
- Bachelor's or Master's degree in Management Engineering or related quantitative disciplines; backgrounds in Economics with a strong quantitative focus (e.g. Economics, Business Analytics) are also considered
A combination of technical background and digital specialisation is a plus:
- Master in Digital Marketing, Marketing Analytics, or CRM Management
- Certifications in data tools (Google Analytics, SQL, Tableau, Looker Studio) are considered a preferential title
- Backgrounds in Marketing Technology, Growth Marketing, or Customer Intelligence are valued
Missoni is an equal opportunity employer and we are proud to hire and develop talented people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they are in line with requirements of the role under consideration. These decisions are made without regard to age, sexual orientation, gender identity, race, color, creed, religion, ethnicity, nationality, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.