Digital Marketing Manager
Descrizione dell'offerta
Roles & Responsibilities
1. Strategy Development
- Develop and implement a comprehensive strategy tailored to each social platform.
- Develop and execute KOL marketing campaigns to support product launches, brand awareness, and user acquisition goals.
- Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.
- Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve.
2.Content Creation & Management:
- Lead content planning and calendar management, ensuring a mix of product-led, brand-led, Kol-lead, and community-driven content.
- Oversee the production of high-quality, platform-specific creatives.
- Collaborate with the creative team to design content that resonates with the target audience.
3.Performance Analytics
- Track and analyze the performance of social &KOL campaigns, leveraging data to optimize content and strategy.
4.Collaboration
- Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals.
- Identify, evaluate, and build relationships with relevant, content creators, and external agencies to amplify brand reach and engagement.
5.Support Community Management
- Monitor, respond to, and engage with followers to foster a strong online community.
Qualification
-5+ years of experience in Social media &KOL strategy in consumer electronics industry.
- Strong understanding of major social platforms (TikTok, Instagram, YouTube, etc.) and their influencer ecosystems.
- Exceptional communication, storytelling, and copywriting skills.
- Proven track record of managing successful KOL campaigns from start to finish.
- Ability to manage multiple projects in a fast-paced environment.
- - Familiarity with performance marketing and digital advertising is a plus.
-English is required