Digital PR & Brand Strategist

Borgo Lifestyle Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continued strive for excellence and are we seeking like-minded people to join us in our great work environment.

Based in Florence, the Borgo Lifestyle Group is a constant and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants and a holistic Spa; Saporium Michelin star restaurant in Florence; Satori custom yacht; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.

We are seeking a creative and driven Digital PR & Brand Strategist passionate about lifestyle, hospitality and luxury. He/she is responsible for crafting compelling narratives, develops and executes online strategies to enhance brand visibility and build positive relationships with our targeted clientele.

Main responsibilities:

• Plan and manage digital PR & marketing campaigns.
• Create, develop and implement unique storytelling to translate into strategic execution and achieve company goals.
• Ensure that the storytelling created is executed and aligned to the brand strategy and company vision.
• Develop and execute digital PR campaigns: craft and implement strategies to secure media coverage, build relationships with influencers, and manage online reputation.
• Stay updated with the latest digital trends, tools, and best practices to ensure the company remains competitive.
• Work closely with top management, and creative teams to ensure cohesive and consistence brand messaging.
• Analyse data and track results measuring the impact of PR efforts and adjust strategies accordingly.

Candidate profile:

• Bachelor’s degree in Marketing, Communications or related fields is considered as a strong plus.
• At least 4 years of experience in digital PR and brand strategy is a must.
• Mandatory experience in luxury brands within hospitality and/or lifestyle industries.
• Fluent in Italian and English is compulsory.
• Excellent communication skills.
• Creativity and a keen eye for visual content is a must.
• Ability to multitask and manage multiple projects simultaneously.
• Knowledge of SEO and content marketing principles.
• Knowledge of Adobe programs is a must.
• Driving license is required.
• Frequent travels must be expected for this position.

Details of the offer:

Full time contract

Location: Florence, Italy

Starting date: June 2025

Please include your portfolio in the CV.