Descrizione dell'offerta
- Support in defining and leading the digital commercial strategy to maximize sales and performance across eCommerce platforms.
- Coordinating the Digital Store eCommerce Traders and Assistants team, ensuring effective management of daily activities, priorities, and capability development.
- Overseeing the daily performance of digital platforms, ensuring commercial freshness, the right promotional balance, and a strong focus on the customer experience.
- Collaborating with Merchandising, Marketing, Social, and Digital Content to develop campaigns, commercial themes, and promotions aligned with business goals.
- Analyzing performance, customer insights, and market trends to identify growth opportunities, new commercial concepts, and areas for continuous improvement.
- Sharing best practices and results with local and international stakeholders, fostering alignment, innovation, and acceleration of the digital business.
- Helping drive the long-term expansion of the online channel through the development of new commercial opportunities and a stronger omnichannel strategy.
Requirements
- Bachelor’s degree in Economics, Marketing or related fields
- Solid experience of at least 5 years in a digital environment (ideally multi-channel), online sales, retail/merchandising, and eCommerce trading
- Previous experience managing people and structured teams in international environments
- Strong leadership, people management, and cross-functional/cross-market collaboration skills
- Strong commercial and analytical mindset, with excellent knowledge of key digital KPIs (Conversion Rate, Session/Bounce Rate, CTR, etc.)
- Excellent knowledge of the main digital and traditional tools for performance analysis, conversion optimization, and testing (Adobe Analytics, Adobe Target, Tableau, Excel, SimilarWeb, Contentsquare, Bazaarvoice, etc.)
- Native Italian and fluent English
Core Competencies
Demonstrates expertise in digital commercial strategy, eCommerce performance management, and cross-functional collaboration to drive sales growth and enhance customer experience. Proficient in analyzing digital KPIs and leveraging performance analysis tools to identify opportunities for improvement.
Highest-signal resume keywords
- Digital Commercial Strategy
- ECommerce Performance Management
- Leadership and People Management
- Digital KPI Analysis
- Cross-Functional Collaboration
ATS Optimization Keywords
Hard Skills
- ECommerce Trading
- Online Sales
- Retail/Merchandising
- Performance Analysis
- Conversion Optimization
- Market Trend Analysis
- Customer Insights
Soft Skills
- Leadership
- People Management
- Collaboration
Industry Keywords
- Digital Environment
- Omnichannel Strategy
- Commercial Freshness
- Promotional Balance
- Customer Experience
Tools & Technologies
- Adobe Analytics
- Adobe Target
- Tableau
- Excel
- SimilarWeb
- Contentsquare
- Bazaarvoice
Candidatura e Ritorno (in fondo)
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