Director of Marketing Communications

About The Job

The Director of Marketing Communications will lead the full marketing and communications strategy for Mandarin Oriental, Rome, a luxury hotel featuring 108 rooms and suites, six restaurants, and a rooftop bar. The role oversees brand development from pre‑opening to post‑launch, manages the marketing team, and collaborates with corporate stakeholders.

Responsibilities

• Lead all pre‑opening and launch marketing and communications activities, including brand introduction strategy, announcement phases, media engagement, launch campaigns and opening events, to ensure strong awareness and positioning from day one.
• Oversee the creation and management of the brand identity for the hotel and all its outlets.
• Oversee the production of all brand identity materials, collateral, and the development of new promotional materials according to the MOHG CID guidelines.
• Oversee Marketing & Communications budget planning.
• Plan all phases from briefing to implementation of the hotel’s annual advertising plan; coordinate with the MOHG advertising department on all matters related to creative and media planning.
• Design and execute the PR strategy for the hotel to ensure its positioning as one of the top hotels in the destination across local, national, and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages.
• Build a strong working relationship with MOHG’s international PR network and the MOHG Corporate Communications team to maximise reach of initiatives.
• Ensure regular exposure for the hotel in local and international media through print, online, radio, and television via proactive and reactive PR actions.
• Manage the hotel’s Press Office:
  • Maintain strong relationships with local and international media.
  • Develop and write newsworthy and creative press releases to pitch to appropriate media.
  • Create bespoke itineraries and host all local and international media visits.
  • Keep the press kit and photographic library updated.
  • Develop, manage, and monitor the hotel’s social media channel strategy.
  • Work with the global digital marketing team to identify and execute paid social media campaigns aimed at both global staying guests and local audiences for F&B and Spa.
  • Liaise with the global digital marketing team to coordinate PPC, meta search, and email marketing campaigns to increase direct digital bookings to the hotel, ensuring social media activity aligns with paid campaigns.
  • Plan, organise, and oversee all photography and videography sessions for the hotel to ensure the right assets are available for media, digital, and collateral use. This includes major collateral photography, food and beverage shots, and press release photography.
  • Ensure up‑to‑date, brand‑appropriate website copy for the hotel, liaising with relevant corporate and property colleagues to update the site regularly.
  • Oversee web traffic analysis to create and execute a successful digital marketing strategy.
  • Provide local expertise on hotel seasonality, upcoming events, local attractions, and competitor activity to optimise returns on paid search marketing.
  • Act as the primary digital and e‑commerce contact for the hotel when new website, mobile, or social media capabilities are implemented.
  • Lead and develop the hotel’s marketing and communications team.

Requirements

• Previous experience in a similar role within luxury hospitality, luxury retail, agency or marketing environment.
• Effective time management, communication, and presentation skills.
• Excellent verbal and written communication in Italian and English.
• High proficiency in Word, Excel, and PowerPoint.

Benefits

• Learning & Development: Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay: When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additional attractive rates on rooms for you and your loved ones.
• Health & Colleague Wellness: Finding the right work‑life balance is important. Your well‑being matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.