Director, Sales Iberia & Italy - HOKA

As Sales Director for HOKA in Iberia and Italy, drive long-term growth and the regional retail ecosystem. Lead the shift from distributor-led to branch-led market structure, building a high-performing sales team and strong partner relationships. You will grow revenue, market share, and brand equity while upholding brand presence across touchpoints. This role offers strategic impact in a fast-paced, consumer-focused environment with a mission to deliver exceptional results and elevate the brand. You will work closely with cross-functional teams to translate plans into measurable outcomes.

• Competitive pay and bonuses
• Generous holidays and bank holidays
• Discounts and perks for employees
• Volunteer opportunities
• Growth and development programs
• Hybrid and flexible working environment
• Localize and execute the EMEA plan for the market, achieving sales goals
• Lead, coach, and develop sales representatives and teams
• Oversee the retail ecosystem with brand-guided strategies
• Forecast seasonal sales and product demand with marketing and DTC teams
• Collaborate with Trade Marketing on campaigns and requirements
• Drive profitability and sales within target markets
• Share sales insights with EMEA leadership and other functions
• Recruit, train, and implement succession planning for sales teams
• Ensure compliance with brand guidelines, training, and standards
• Promote Deckers\' ethics and values across teams and partners
• Represent the brand positively and deliver service excellence
• Identify sales opportunities through data analysis and market comparison
• Lead weekly sales meetings and ongoing development initiatives
• Cultivate relationships with senior partners and retail buyers
• Mentor teams to ensure high performance and accountability
• Maintain strong alignment with cross-functional partners
• Embrace an inclusive, diverse working environment
• Substantial experience in national-level sales/marketing with proven sales leadership
• Experience in sports goods and footwear is desirable
• Experience in cross-functional/matrix organizations
• Proven brand management and successful sales track record
• Strong problem-solving, negotiation, and presentation skills
• Ambitious, confident, emotionally intelligent, results-driven
• Ability to work under pressure and adapt to ambiguity
• Excellent communication, collaboration, and organizational skills

As Sales Director for HOKA in Iberia and Italy, drive long-term growth and the regional retail ecosystem. Lead the shift from distributor-le