Director, Sales Iberia & Italy - HOKA

Director, Sales Iberia & Italy

As Sales Director, South, HOKA, EMEA, you’ll drive the long‑term strategic growth and retail ecosystem of the HOKA brand across Italy and Iberia. You’ll lead the transition from a distributor‑led to a branch‑led market in Iberia, recruit and develop a high‑performing sales team, and build strong relationships with senior business partners and retail buying groups.

Key Responsibilities

• Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives.
• Lead, manage, and develop strategic and field sales representatives, supporting their growth and success.
• Build and oversee the retail ecosystem using brand‑building and consumer‑focused guidelines.
• Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams.
• Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns.
• Develop profitability and maximize sales within target markets.
• Collect, manage, and share sales information with the EMEA Senior Sales Director and other departments.
• Represent Deckers Brands positively and drive service excellence.
• Identify sales opportunities through comparative analysis of sales data.
• Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings.
• Ensure compliance with brand guidelines, product training, and standards.
• Promote corporate ethics and values to all teams and business partners.

Qualifications

• Extensive experience in commercial sales or marketing at a national level with proven sales management experience.
• Experience in sports goods and footwear sector desirable.
• Prior experience in cross‑functional/matrix organizations and proven brand management and successful sales.
• Strong commercial, customer‑focused, and ambitious leadership, able to exercise independent judgment and communicate effectively.
• Resilient under pressure, relentlessly pursue impact, willing to question and challenge.
• Obsessed with the consumer and retail ecosystem, energetic and enthusiastic about business improvement.
• Strong problem‑solving skills, able to deal with ambiguity, committed to results, focused on retail partners and consumers.
• Effective presentation and conflict management skills.
• Demonstrates Deckers values, ambitious, confident, emotionally intelligent, and passionate about results.

Benefits

• Competitive pay and bonuses.
• Generous holiday allowance, including bank holidays and optional half‑day Fridays.
• Discounts, perks, and volunteering opportunities.
• Growth and development support, including global mentorship programme.
• Hybrid and flexible working environment.

Equal Employment Opportunity

We are proud to be an equal opportunity employer and welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.