Director, Services AP-Europe-EEMEA — Small & Medium Enterprises

Title and Summary

Director, Services AP-Europe-EEMEA — Small & Medium Enterprises

Overview

SME Director — At Mastercard, we have a compelling opportunity to scale a high-value Services business for our Commercial customers — extending the success of our Consumer model across Commercial & New Payment Flows (CNPF).

We are seeking a strategic and entrepreneurial SME Director, Services to drive this ambition in the AP-Europe-EEMEA region. The candidate will own and scale the SME Services strategy, defining and executing a strong Go-To-Market approach that unlocks new revenue streams, expands monetizable offerings, and strengthens performance discipline across CNPF. Partnering closely with Product, Sales, Delivery, and Mastercard account teams, this leader will accelerate pipeline growth, deliver customer-centric solutions, and ensure disciplined execution.

Responsibilities

• Expand existing Services to CNPF (e.g., SSO, Loyalty, Deploy) by calibrating value propositions and GTM; identify and pilot with anchor clients to prove impact at pace and at scale.
• Build a segment-led service roadmap for SME, delivering 2–3 new flagship offerings over time, in partnership with product, studios, and analytics.
• Scale portfolio optimization—codify best practices, embed governance, and share playbooks across regions and segments.
• Build and execute the services GTM strategy for SME, including segmentation, value proposition, packaging, pricing, and channel motions (1:1 and scalable 1-to-many) aligned to CNPF priorities.
• Own the CNPF services sales pipeline across all relevant CNPF assets; forecast accurately and maintain healthy coverage ratios.
• Coordinate post-sale execution with the Services Delivery team to ensure time-to-value, quality outcomes, and referenceable success.
• Facilitate best practice sharing across the regional teams.
• Elevate strategic interaction with key customers, fintechs, ecosystem partners, and C-suite stakeholders; build partnerships that accelerate adoption and growth.
• Provide internal and external thought leadership on CNPF services trends within the SME; represent the business in forums, client councils, and industry events.
• Design and scale 1-to-many motions for SME (digital onboarding, in-product guidance, lifecycle marketing), in collaboration with issuers/acquirers/fintech channels.
• Tailor pricing/packaging for SMB affordability while preserving margins; leverage Deploy, Loyalty, SSO to increase activation and retention.
• Stand up scaled insights & automation (playbooks, templates, AI copilots) to reduce cost-to-serve and accelerate time-to-value.

Qualifications

• Education: Bachelor’s degree required; advanced degree preferred.
• Experience: Proven track record leading strategy, launching scalable products/services, and delivering commercial outcomes across complex, multi-market environments.
• Demonstrated P&L ownership and success against ambitious growth targets.
• Industry/Technical: Deep understanding of the payments industry and Commercial New Payment Flows; ability to leverage payments technology and innovation to solve client problems; strong financial and business acumen.
• Leadership & Consulting: People leadership experience; consultative problem-solving; executive-level communication and negotiation skills; comfort operating in highly matrixed, cross-functional settings.
• Certifications: Relevant industry certifications preferred.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.