Ecommerce Optimization Lead

The Tour Guy:  

We are The Tour Guy , the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning. 

Guided by our loyalty to customers, we live by the Golden Rule of travel: treat every vacation as if it were our own. Our highly skilled team curates exclusive, once-in-a-lifetime tours and experiences—from exploring the Vatican to mastering Parisian cooking, and everything in between. 

What You'll Do  

• As our E-commerce Optimization Lead, you’ll own the performance of our e-commerce platforms, driving revenue and conversion through clear strategy and flawless execution. Your responsibilities include: 
• Manage and improve the e-commerce experience, ensuring measurable results. 
• Create and maintain a clear, actionable roadmap based on input from leadership. 
• Oversee UX, SEO, and data teams, keeping efforts focused on high-impact pages. 
• Manage A/B testing and CRO using tools like GA4 and VWO. 
• Ensure proper header structure and SEO best practices on all new pages. 
• Analyze e-commerce data to generate insights and guide decisions. 
• Optimize monetization of digital guidebooks, including AdSense. 

Skills

• Expert in GA4, Google Search Console, and VWO. 
• Strong understanding of on-page SEO & metadata 
• Skilled in creating and managing clear roadmaps. 
• Proficient in analyzing data to drive decisions. 
• Familiarity with design tools like Figma. 

Experience

• 4+ years managing e-commerce operations or teams. 
• 2+ years managing A/B testing and CRO initiatives. 
• 2+ years working with SEO and metadata optimization.