Field Product Marketing Manager Life Safety

Experteer Overview

As Field Product Marketing Manager, you own the local product portfolio lifecycle and act as the go-to product expert for the local sales team. You translate technical features into commercial messaging and drive local market strategies, pricing, launches, and end-of-life decisions. You collaborate across business units, sales, and partners to optimize profitability and growth. This role combines market insights, demand generation input, and cross-functional leadership to shape local product success.

Retribuzione / Benefits

• Lead local product lifecycle management, including launches, phase-in/out, and end-of-life in the designated geography
• Define local price positioning and ensure profitability/margins for the portfolio
• Develop and define localized service offers with sales and service teams
• Coordinate with sales on revenue targets and launch plans (BTA)
• Input into local sales strategy and execute with sales/partners to grow product sales
• Represent Eaton in local standards committees and coordinate product certifications
• Coordinate VoC and regulatory insights to support product development and portfolio adjustments
• Support marketing campaigns with tailored personas and journey maps, and inform local demand generation
• Deliver sales enablement and technical trainings to sales teams and partners
• Contribute to strategy development and provide insights for local market execution
• Be Eaton spokesperson at events and PR opportunities for the portfolio

Responsabilità

• 5+ years in marketing/technical role in Life Safety industry (Fire Alarms, Emergency Lighting) with knowledge of Italian & Iberian market
• Understanding of revenue projections, business metrics, financial planning, and pricing
• Advanced knowledge of Electrical products; familiarity with EN standards and Life Safety Codes is advantageous
• Ability to collect and analyze VoC and regulatory insights
• Fluent in English
• Experience working with cross-functional teams in a dynamic, matrix organization
• Strong communication and presentation skills; persuasive with sales, customers, partners, and influencers
• Self-starter with collaborative mindset across geographies and functions
• Willingness to travel up to 40% (EMEA) and hold a valid driving license
• Experience in marketing/product management in a comparable role
• Industry experience relevant to the portfolio

Requisiti fondamentali

• Hybrid work
• Travel up to 40% (EMEA)