Global Social Media Manager

LOCATION: Bergamo, Italy

REPORTS TO: Global Head of Marketing

Our client is a fast-growing company in the retail and manufacturing industry, with a strong focus on creativity, innovation, and consumer engagement. The company is looking to strengthen its digital presence by hiring a Global Social Media Manager .

This is a unique opportunity to join a company that celebrates creativity and innovation, and to play a key role in amplifying its global footprint through cutting-edge content and community-building strategies.

-- MISSION --

The Global Social Media Manager will lead the definition and execution of a comprehensive global social media strategy, enhancing visibility, engagement, and brand consistency across all digital platforms. This role will collaborate cross-functionally with creative, marketing, product, and commercial teams to deliver compelling content and impactful campaigns aligned with business goals.

-- RESPONSIBILITIES --

• Develop and implement a global social media strategy that reflects the brand’s positioning and supports international growth.
• Manage all major platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn), ensuring consistent messaging, voice, and creative direction.
• Plan and oversee the editorial calendar, community management, and audience engagement strategies.
• Coordinate internal content teams and external creative agencies for campaign execution, from briefing to reporting.
• Lead digital campaigns supporting product launches and key commercial moments, ensuring alignment with broader brand initiatives.
• Collaborate with sales and retail teams to create engaging digital content for partner platforms and retail networks.
• Monitor and analyse performance metrics to continuously refine and optimize the social media approach.
• Keep track of industry trends and platform innovations, translating them into strategic recommendations and creative ideas.
• Manage budgets effectively, balancing media spend and content production to achieve campaign KPIs.

-- REQUIREMENTS --

• At least 6 years of experience in social media management at an international level.
• Expertise in all major social platforms, their algorithms, and usage across different audiences and geographies.
• Proven ability to build digital communities, drive engagement, and scale content strategies.
• Strong creative sensibility, with an eye for storytelling, visual culture, and emerging trends.
• Analytical mindset with experience using social metrics to guide decisions.
• Solid understanding of paid social campaigns, audience targeting, and media performance tools.
• Excellent project management skills and ability to lead multi-country initiatives across departments and partners.
• Comfortable in fast-paced, dynamic environments with a goal-oriented approach.
• Fluent English is required; additional languages are a plus.

This is a fantastic opportunity for a social media leader who thrives in an international, fast-evolving environment. The company offers a vibrant, people-first culture and is committed to promoting innovation, collaboration, and sustainable growth.

ExecutiveSurf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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