Global Trade Marketing Director

About Fragrance Du Bois

Fragrance Du Bois is a luxury niche fragrance house celebrated for its uncompromising quality, artistic storytelling, and bold craftsmanship. With a growing global presence in the world’s leading luxury retailers, our mission is to craft world-class experiences both in-store and beyond.

Role Overview

We are looking for a dynamic and experienced

International Trade Marketing Director

to lead the trade marketing strategy and execution across international markets. This role is pivotal in elevating the in-store experience, driving regional activations, and ensuring seamless alignment with our global brand vision across department stores, distributors, and independent perfumeries throughout Europe and Asia.

Key Responsibilities

Regional Trade Marketing & In-Store Execution Own and execute all international trade marketing activity across department stores, niche retailers, and distributor-supported locations Lead in-store pop-ups, promotional sites, CTUs, play tables, and VM displays from concept to execution Localise global retail assets and campaign guidelines for each regional market

POS Asset & Stock Management

Oversee all POS materials across international markets, including testers, sampling tools, visuals, printed collateral, and packaging Coordinate timely distribution of POS to all retail doors in collaboration with operations Manage POS inventory and vendor relationships for local production when needed

Retail Partner Support

Partner with international account managers, retail partners, and distributors to plan and execute in-store promotional opportunities Pitch branded activation ideas and in-store moments to retail teams and buyers Ensure brand consistency and premium presentation across all touchpoints globally

Event Planning & Execution

Lead all in-store events and customer experiences across Europe, the Middle East, and Asia Plan and execute retailer and influencer-led events in collaboration with PR and sales Ensure activations deliver brand awareness, local relevance, and content creation

PR & Influencer Marketing (International)

Execute regional PR and influencer marketing activities based on clear guidelines provided by the Global Marketing Director Manage local seeding and gifting for campaigns in collaboration with PR agency or internal teams Support relationship building with international influencers and media Ensure timely delivery of assets, gifting, and content tied to major launches and campaigns

Team Leadership

Manage the International Marketing Manager or any regional trade marketing support Oversee campaign timelines, asset delivery, and communications between Milan, global HQ, and retail partners Provide regional leadership with a mix of strategic oversight and hands-on execution

Retail Reporting & Merchandising Standards

Conduct and coordinate regular store audits to ensure visual merchandising compliance Lead post-activation reporting for trade events and in-store campaigns Track and analyse regional performance to identify opportunities and refine execution

Qualifications & Experience

Experience in trade marketing or field marketing in

fragrance only Proven experience managing in-store activations, events, and POS asset deployment Strong understanding of the international luxury retail landscape, particularly across Europe and Asia Experience managing PR and influencer activities in global or regional markets Leadership experience, including managing junior team members and external vendors Excellent planning, communication, and organisational skills A strategic thinker with hands-on, execution-driven capabilities

NOTE : A CV must be attached with all applications in order to be considered.