Go To Market Intern
Descrizione dell'offerta
Our Values
Our Company believes in and encourages the "entrepreneurial" ability of each employee, the ability to work in a team, the only way to achieve the results required by the Group and identification with the customer to better understand their needs and requirements.
Mission & Vision
We are an agile and dynamic team that invests in talent, innovation and sustainability, where everyone is proud to enhance our identity within a successful Group. We are a global point of reference for the Home Kitchen market for the results achieved and the recognition by customers of the highest expression of Italian style. Thanks to our innovative technologies and closeness to consumers, we create surprising solutions that offer unique and exciting experiences in the kitchen.
About The Role
We’re searching for an experienced marketing specialist to join our expanding team. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently on heavy research, then consulting with consumers and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.
PURPOSE OF THE POSITION
The role of GTM is to contribute to the development of the 2-3 years Innovation strategy, creating and delivering innovation ideas and concepts in line with the 5 years strategy and developing the Value proposition of them.
Strategic Responsibilities:
• Contribute to definition of the annual marketing/communication plan for ELBA and DE LONGHI brands.
Operational Responsibilities:
• Ensure the implementation of the marketing/communication plan established at the beginning of the year and all the other day to day Go to market activities
ACTIVITIES AND AREAS OF RESPONSIBILITY
· Define the brand Elba positioning, personas, story telling, image, guidelines
· Work with the Product Team to deliver strong selling stories that persuade markets/partners to list and support the key launches, prepares the marketing book and training book working with PMs
· Agree with Sales team and Trade Marketing Mgr the required go to market package to be budgeted and the delivery timing of it, responsible of the on time/at quality delivery of the package
· Create all communication product materials realization (catalogue, brochure, stickers, display, shop-in-shop) and brand/company presentations
JOB DESCRIPTION
· Define the product shooting plan (working with internal photograph) and ambient shooting (with external agencies)
· Create digital content for the online campaign and story telling plan
· Coordinate the agencies and Labs to deliver product tests and the reporting materials to support NPI
· Analyze competitors to ensure that the go to market pack is aligned with market standards
· Define all the websites style, content, and keep them updated with marketing content and range novelties (company official websites and customers one)
· Work with IT department to develop the most effective digital asset management system
· Organize corporate events and fairs (local and internationals), customers events
· Develop a PR strategy for the company and execute it with an external agency
· Keep updated and in perfect conditions the showroom in the headquarter
· Manage the contents needed for the branded APP with relevant partners
· Direct link between IOT department, product managers and R&D to help APP development
REQUIREMENTS AND COMPETENCES
Education: Marketing, Economics & Business
Languages: Italian & English
Preferred qualifications & soft skills: Public Speaking; Pr
Together, we are improving lives, every day. Working at Haier Europe – Elba is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions.
Haier Europe is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Listed on the Shanghai Stock Exchange (SHA: 600690) since 1993, Haier Smart Home is present in all 5 continents with 25 industrial parks, 10 research and development centers and approximately 100,000 employees. With an operating revenue worth 26,5 billion Euros in 2020, the company’s global sales network covers more than 160 countries. Haier’s vision is to become the global leader in IoT for smart home appliances. Haier Smart Home is the first Chinese company to enter the D-Share Market of the China Europe International Exchange (CEINEX D-Share Market) in Frankfurt in October 2018, with the aim to promote the brand and support its business growth internationally and in Europe, where the company counts on successful brands such as Candy, Hoover, Haier, De’Longhi, Rosières, GE Appliances, Fisher&Paykel
In Borso Del Grappa, Italy, we are designing and producing a wide range of cooking and built-in appliances, including cookers, hobs ovens and hoods, under the ELBA brand, and market De'Longhi’s household appliances under license.
Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91, e a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03.I dati personali contenuti nei c.v. saranno trattati e conservati esclusivamente per finalità di selezione, nel rispetto del D.lgs.vo 196/2003 e s.m.i e del Regolamento (UE) 2016/679.