Group Digital Marketing Senior Professional

La posizione è aperta all’interno del team di Generali Italia.Within the Group Chief Marketing Office function, we are looking for a talented and proactive resource, who will work within the Group Brand & Digital Unit, reporting to the Group Head of Digital Marketing, driving strategic initiatives for Generali Group and elevating the digital performance of the group.**Key responsibilities of the role will include:**Steering Digital Products Vision, Strategy and Innovation:* Ensure Digital Products Vision is in line with current Driving Excellence strategic plan execution and goals* Leverage customer feedback and insights to inform product enhancements and ensure a user-friendly, engaging experience that meets and exceeds customer expectations* Continuously scout and evaluate emerging technologies and industry trends to identify opportunities for innovationDigital Performance steering, Digital Adoption & Customer Insights:* Collect and consolidate digital performance data and customer insights from all BU to provide a holistic view of digital marketing effectiveness and customer engagement.* Promote and track the adoption of digital tools and platforms across BUs* Implement strategies to increase user engagement and satisfaction, boost customer adoption through the right mix of promotion channels and touch point* Leverage customer insights and ensure a customer-centric approach in all digital initiativesDeliver digital success within our Group Life Partner Strategy:* Lead cross-functional digital enablement initiatives by aligning business unit needs with enterprise-wide transformation goals, ensuring measurable impact on operational efficiency and innovation* Mentor and upskill local digital champions within business units to foster autonomy in digital adoption, while maintaining alignment with corporate standards and governance* Drive strategic partnerships with internal stakeholders and external vendors to co-develop scalable digital solutions tailored to evolving business challengesDriving and Managing Generative AI Trends & Solutions:* In collaboration with AI team, monitor and assess generative AI trends and their potential impact on digital marketing strategies and customer engagement* In collaboration with AI team, define and implement AI-driven initiatives to enhance personalization, content creation, and automation across digital channels* In collaboration with AI team, collaborate with technology teams and external partners to integrate responsible AI solutions aligned with corporate governance and ethical standards* In collaboration with AI team, champion innovation by embedding AI capabilities into digital products and processes to deliver measurable business valueOur ideal candidate will meet the following requirements:* Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or any related field* **8+ years** of experience in digital marketing, with at least **3–5 years in a senior leadership role** within a multinational or complex organizational environment* Proven track record in **digital strategy development, performance management,** and **digital product innovation*** Strong expertise in **digital strategy design** and **execution**, including omnichannel marketing and customer experience optimization* Solid understanding of **AI-driven marketing solutions**, personalization engines, and automation tools, with ability to assess and integrate emerging technologies for business impact* Proficiency in **analytics platforms** (Google Analytics, Adobe Analytics), marketing automation systems, and data-driven decision-making* Familiarity with **UX/UI principles**, customer journey mapping, and innovation frameworks* Fluent EnglishSoft skills:* Exceptional **strategic thinking** and ability to translate vision into actionable plans* Strong **stakeholder management skills**, including experience engaging with **top-level executives** and influencing decision-making at C-suite level* Excellent **communication and negotiation abilities** across diverse teams and geographies* Ability to **drive change**, foster collaboration, and lead cross-functional initiatives* Innovative mindset with strong **problem-solving skills*** **High level of commitment and a genuine desire to make a difference**, demonstrating passion for driving impactful digital transformationEssere Partner di Vita è la nostra ambizione: ogni giorno vogliamo essere al fianco dei nostri clienti prendendoci cura delle loro vite e dei loro sogni. Questo per noi è Più di un Lavoro.Siamo parte di un importante Gruppo internazionale con oltre 82 mila persone in tutto il mondo e più di 68 milioni di clienti.Siamo tra i principali player globali del settore assicurativo: l’innovazione e la sostenibilità sono nel nostro DNA.Generali Italia è l’assicuratore più conosciuto in Italia con oltre Є28 miliardi di premi totali, 15 mila dipendenti e una rete capillare di 40 mila distributori, oltre ai canali online e di bancassurance. A Generali Italia fanno capo Alleanza Assicurazioni, Das, Genertel e Genertellife, Generali Welion, Generali Jeniot e Leone Alato, oltre alle attività della Business Unit Cattolica.Il Gruppo Generali offre delle interessanti opportunità di arricchimento professionale in un contesto lavorativo caratterizzato da:Cultura aziendale solida e aperta, modi di lavorare innovativi, formazione e affiancamento a supporto di un inserimento efficaceAmbiente di lavoro inclusivo in cui ognuno si sente accolto, libero di esprimere al meglio la propria identità, le proprie idee e le proprie capacità: perché siamo Più che diverse, Persone UnicheQualità dei processi e iniziative per le nostre persone, che ci distinguono come Top Employer.