Group Digital Marketing Senior Professional

Experteer Overview

In this role you drive the Digital Products Vision and oversee performance and adoption across Generali's group. You will work within the Group Brand & Digital Unit to align with Driving Excellence goals and lead cross‑functional initiatives that enable digital transformation. You will leverage insights to enhance customer experience and explore AI‑driven opportunities to deliver measurable business value. This is a strategic, impact‑focused position at group level with a strong emphasis on governance and collaboration.

Retribuzione / Benefits

• Steer Digital Products Vision, Strategy and Innovation to align with Driving Excellence goals
• Use customer feedback to guide product enhancements and ensure a user‑friendly experience
• Scan emerging technologies and trends to identify innovation opportunities
• Consolidate digital performance data from BUs to assess marketing effectiveness and engagement
• Promote adoption of digital tools across BUs and optimize channels and touchpoints
• Lead digital enablement initiatives, aligning BU needs with enterprise transformation goals
• Mentor local digital champions to enable autonomous digital adoption while adhering to governance
• Foster strategic partnerships with internal stakeholders and external vendors for scalable digital solutions
• Collaborate with AI team to monitor trends and implement AI‑driven personalization, content creation, and automation
• Integrate responsible AI solutions in collaboration with technology teams and external partners

Responsabilità

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or related field
• 8+ years in digital marketing with 3–5 years in a senior leadership role in a multinational or complex organization
• Proven track record in digital strategy, performance management, and product innovation
• Strong expertise in omnichannel marketing and customer experience optimization
• Solid understanding of AI‑driven marketing, personalization engines, and automation tools
• Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and data‑driven decision making
• Familiarity with UX/UI principles, customer journey mapping, and innovation frameworks
• Fluent in English