Growth Marketing Manager

We are looking for a Growth Marketing Manager to help us build and scale the first growth engine of two early-stage initiatives.

This is a 0→1 role : you won’t manage an existing marketing structure — you will help create it.

You will work on two different but connected business models:

• a digital ecosystem focused on certified skills and verified profiles (brand positioning, content, partnerships and community – including activation of schools and institutions)
• an AI-powered platform for business decision-making (funnel, traffic, conversion and performance)

This role combines two distinct growth logics:

1. Offline: positioning-driven, brand, partnerships, institutions and community activation
2. Online: performance-driven, funnel, traffic acquisition and conversion

This is not a traditional social media role .

You will be responsible for turning content and visibility into real demand , supporting outbound initiatives (e.g. schools activation), and structuring a scalable system connecting content → traffic → conversion → growth .

>> Full details about the initiatives will be shared during the interview process.

Key Responsibilities

INITIATIVE N°1 - Brand Positioning, Content & Community

In parallel, you will contribute to positioning JetCV as a reference platform for certified skills and verified CVs.

You will:

• Build a consistent content engine (LinkedIn, blog, long-form content)
• Translate complex concepts (blockchain, certification, skills) into clear narratives
• Develop SEO-driven content strategy (keyword → article → ranking)
• Produce and optimize content using AI (prompt-based workflows)
• Support link-building and partnerships with schools, companies and training entities
• Contribute to community activation (content, storytelling, ecosystem visibility)
• Support editorial direction of podcast and thought leadership initiatives

Goal: build visibility, credibility and early community traction

INITIATIVE N°2 - Growth, Funnel & Conversion (B2B2C Launch)

Your will support the launch and scaling of AIROCKETT by building a working acquisition and conversion system .

You will:

• Design and execute first acquisition loops (content, ads, outbound)
• Build and optimize landing pages and conversion flows
• Launch and manage campaigns (Meta, LinkedIn, Google)
• Structure and automate funnels (lead → nurturing → conversion)
• Run rapid A/B tests on messaging, creatives and offers
• Integrate marketing activities with CRM and automation tools (Make, Zapier, email flows)
• Identify where users drop off and implement concrete fixes

Goal: generate first users, first conversions, and validate what works

Cross-functional: Performance & System Optimization

Across both initiatives, you will:

• Track and analyze key metrics (traffic, conversion rate, CAC, engagement)
• Monitor performance of content, campaigns and funnels
• Continuously improve what works and discard what doesn’t
• Help structure a scalable system connecting content → traffic → conversion

Goal: turn activities into a repeatable growth system

Ideal Candidate

We are not looking for a traditional Social Media Manager.

We are looking for someone who:

• can write, but also think in systems
• understands how content generates business impact
• is comfortable working in an early-stage environment
• takes ownership and executes without constant supervision

Requirements

• Experience in digital marketing, content or growth roles (2–4 years)
• Strong team collaboration skills, with the ability to communicate clearly and contribute effectively in international environments.
• Strong writing and storytelling skills
• Knowledge of SEO and content optimization
• Experience with paid campaigns (Meta, LinkedIn, Google)
• Familiarity with marketing automation tools (Make, Zapier, CRM platforms)
• Analytical mindset and ability to work with KPIs
• Experience with AI tools for content generation is a strong plus

➕ Nice to have

• Experience in education, technology or SaaS environments
• Experience with podcast or community management
• Experience with SEO tools (SEMrush, Ahrefs, Search Console)

What you will gain

• Direct exposure to two early-stage, high-potential initiatives
• End-to-end visibility on content → funnel → business impact
• Close collaboration with the founder
• Fast learning curve and real execution responsibility

Location & Contract

• Location: Milan (Italy)
• Contract: Permanent Full Time

Compensation: €32K+ based on experience + performance bonus + fast growth opportunities

How to apply

Please apply via LinkedIn or send your CV to  

If you have built projects, campaigns or content systems, include them in your application. They matter more than formal experience.