Growth Planning & Deployment Manager

Responsibilities

• Translate global growth strategies and orchestration frameworks into integrated planning and deployment plans across channels, consumer touchpoints, and markets.
• Enable the cross-channel activation of data models ensuring that consumer data from the Growth Hub is translated into scalable CX execution.
• Prioritise growth initiatives by balancing business impact, consumer value, market readiness, resource requirements, and execution feasibility.
• Coordinate cross-functional planning and alignment across marketing, data, CRM, media, marketplaces, analytics, and technology teams to ensure deployment readiness.
• Develop and maintain end-to-end deployment roadmaps, including timelines, achievements, dependencies, procedural frameworks, and execution handoffs.
• Lead deployment governance and performance tracking, proactively leading risks, issues, decisions, dependencies, and escalation pathways.
• Enable market teams through deployment playbooks, toolkits, templates, and best-practice guidance to drive consistent and high-quality activation.
• Monitor deployment performance against agreed KPIs, capturing insights, learnings, and optimisation opportunities to improve future growth initiatives.
• Support continuous improvement of planning, deployment, and test‑and‑learn processes by embedding feedback loops, measurement frameworks, and scalable ways of working.

Requirements

• 7+ years of experience in marketing, consumer experience, growth, digital activation, project management, or commercial planning roles within consumer‑facing organisations.
• Strong planning and deployment management capabilities, with the ability to translate strategic objectives into actionable execution plans, achievements, and deliverables.
• Excellent stakeholder management and influencing skills, with proven track record to align cross‑functional teams and drive execution in matrix organisations.
• Strong project and program management expertise, including governance, prioritisation, risk management, dependency management, and progress tracking.
• Solid understanding of consumer journeys and omnichannel marketing, including CRM, personalisation, media, marketplaces, acquisition, conversion, and retention strategies.
• Proficiency in using performance data, dashboards, Key Performance Indicators reporting, funnel metrics, and test‑and‑learn insights to support decision‑making and optimisation.
• Good understanding of marketing technology ecosystems, including CRM platforms, marketing automation solutions, CDPs, media technologies, and measurement tools.