Growth Tribe Lead

Overview

As Tribe Lead Growth at ING Italia, you will own and shape the digital growth agenda across the full sales funnel. You’ll lead cross‑functional teams to deliver a best‑in‑class customer experience while driving sustainable acquisition, activation, and deeper relationships. The role blends data‑driven strategy with end‑to‑end digital execution in a fast‑paced, innovative banking environment. You’ll work to scale a growth engine that aligns with ING’s mission and the Orange Code culture.

Benefits

• Own and evolve the full digital acquisition strategy across the funnel
• Integrate performance marketing, SEO, paid media and conversion optimization
• Optimize marketing investments and strengthen internal media buying capabilities
• Ensure governance alignment with Brand, Marketing & Communications
• Monitor and improve KPIs (CPA, conversion, growth, channel quality)
• Collaborate with Product Tribes on landing pages and funnels
• Define strategies for growth in primary/mobile/active segments
• Deliver development and retention initiatives alongside product campaigns
• Orchestrate omnichannel communications and manage BT L incentives budget
• Provide customer insights services to Tribes and embed analysts into product squads
• Own customer analytics craftsmanship and Customer 360 data assets
• Oversee Martech stack (analytics, testing, campaign orchestration, CMS, attribution)
• Enable Martech solutions for other segments while maintaining segmentation ownership
• Develop advanced analytics models focusing on LTV and churn
• Lead a high‑performance, purpose‑driven Tribe
• Ensure compliance with ING policies and regulatory requirements
• Navigate complex cross‑functional teams in an agile, data‑driven environment
• Balance KPIs across customer outcomes, financials, risk and balance sheet

Responsibilities

• 10+ years of relevant experience in banking, fintech or digital‑first organizations
• Proven ability to lead large cross‑functional agile teams
• Deep expertise in digital growth, performance marketing and end‑to‑end funnel optimization
• Strong data‑driven mindset with hands‑on analytics, experimentation and customer insights
• Solid knowledge of MarTech ecosystems and scaling platforms
• Strong commercial and strategic acumen including pricing and incentives
• Excellent stakeholder management and influencing skills
• High awareness of risk, compliance, and regulatory requirements
• Fluency in English; Italian is a plus
• International exposure and leadership experience in diverse teams

Fundamental Requirements

• Super flexible smart working
• Competitive base salaries and performance bonuses
• Diverse cultures & innovative mindsets
• International environment
• Commitment to sustainability
• Lots of training and development opportunities