GTM Product Launch Manager, International Product Launch Management

Overview

GTM Product Launch Manager, International Product Launch Management. Lead new product launches for Ring and Blink devices, features, and services across International markets (EMEA/APAC). Own end-to-end launch strategy and execution, working cross-functionally to bring innovative products to customers while driving measurable business impact.

This highly visible role requires a collaborative leader who combines customer obsession with technical acumen. You\'ll be the category expert guiding teams across Strategy, Product Management, Finance, Marketing, Legal, PR, and Customer Service to deliver launches that delight customers.

Key responsibilities

• Own comprehensive Go-To-Market strategy including financial planning, assortment strategy, pricing, and channel distribution
• Manage multiple product launches simultaneously across various development stages
• Partner with cross-functional teams to shape product and feature roadmaps
• Build and manage AI tools to enhance mechanisms and playbooks

Product Strategy & Launch Leadership

• Drive comprehensive Go-To-Market strategy across EMEA/APAC markets, including financial planning, assortment, pricing, and channel distribution
• Lead cohesive, on-time launch plans spanning product development, sales strategies, and marketing programs
• Partner with cross-functional teams to shape long-term and short-term product and feature roadmaps
• Serve as the product category expert, guiding teams through key business decisions

Execution & Delivery

• Manage multiple product launches simultaneously across various development stages
• Develop and present project documentation to leadership to drive decisions and alignment
• Own cross-functional coordination through meetings, documentation, and stakeholder alignment
• Continuously inspect and improve mechanisms to ensure best-in-class delivery processes

A day in the life

• Manage a product category with multiple concurrent launches, collaborating with Product, Marketing, Category, and Supply Chain teams
• Review Weekly Business Reviews with leadership, informing and debating launch decisions
• Conduct status meetings with Product Managers, Finance, and Category teams on financial strategy and pricing
• Perform competitive analyses and coordinate with Creative teams on product detail pages
• Partner with US teams on product assortment strategy and feature prioritisation
• Drive decisions across the marketing five P\'s: Product, Price, Promotion, Placement, and People
• Lead cross-functional alignment meetings to ensure on-time delivery of launch milestones

About the team

The Product Launch Management team serves as the hub connecting Product Management, Demand Planning, Finance, PR, Packaging, Marketing, and Customer Service. We\'re the subject matter experts from PRFAQ through end-of-life, ensuring new products excite and delight customers across international markets. Our team is unique to Ring International and provides critical coordination across the entire product lifecycle, working with US partner teams while ensuring regional requirements and customer needs are met across diverse markets including EMEA/APAC.

Qualifications

Basic Qualifications

• Experience in database technologies like NoSQL, or experience in managing and troubleshooting networks

Preferred Qualifications

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.