Head of AdTech & Media

For advertising agency, we're looking for Head of AdTech & Media.

This role combines media strategy, planning, and digital activation, with the objective of

strengthening in-house capabilities (fully owning media planning and buying across off line

and digital channels), driving consistent, data-driven media performance.

Key Responsibilities

1. Media Strategy & Planning : Media Lead media strategy and planning across all

channels (offline & digital)

2. Digital Activation & AdTech Oversight : Oversee digital activation, including

programmatic, paid social, and search

3. Performance & KPI Management: Define and manage KPI frameworks, reporting,

and performance & programmatic optimization

4. Brand & performance Alignment: Ensure alignment between brand and

performance objectives

5. Client Stakeholder Management: Act as a senior point of contact for client

stakeholders

6. Partner& Vendor Management: Manage external partners and vendors

7. Team Leadership & Organization: Operate team under the position by leading the

Media and AdTech, ensuring clear roles and responsibilities

Required Experience

● 10–15+ years in Media, Digital media, AdTech, Programmatic.

● Strong experience across media strategy, planning, and digital buying

● Experience managing integrated media teams or capabilities

● Solid understanding of data, performance marketing, and analytics

● Experience working with large-scale media budgets

● Strategic and hands-on when needed

● Comfortable working across media, data, and technology

● Able to bring structure and clarity to complex environments

Range 70/80K + 10% bonus+ 400€ welfare + ticket restaurant 12€. Livello Quadro. CCNL Commercio.

Location: Milano.

Hybrid Mode.