Head of Online Acquisition and Brand Marketing

For a leading international entertainment brand, we are looking for a Head of Online Acquisition and Brand Marketing to drive brand strategy, media planning, creative development and customer acquisition across a multi brand portfolio in the Italian market.

This is a high impact leadership role with responsibility for the allocation and performance of an approximately €30M annual marketing budget , spanning multiple brands and acquisition channels. The role sits at the intersection of brand leadership and commercial decision making , with direct accountability for portfolio strategy, agency leadership and measurable growth outcomes.

The position is well suited to a senior marketing leader with strong executive presence, structured thinking and a proven ability to balance brand judgement with analytical, commercially driven decisions. This is not a purely creative or instinct led role: success requires critical thinking, prioritisation and a disciplined approach to marketing effectiveness and investment allocation.

Responsabilità

• Own the allocation, governance and performance of the annual marketing budget across brands, channels and major investment decisions
• Lead brand strategy and portfolio prioritisation across the Italian market
• Oversee and maximise strategic sponsorships, ensuring strong activation plans and return on investment
• Define and deliver annual and quarterly brand and acquisition plans aligned with business objectives
• Lead media planning, campaign strategy and agency management at national level
• Oversee creative development and production, ensuring high standards of effectiveness, consistency and brand impact
• Manage programmatic and performance based acquisition, working in partnership with central centres of excellence
• Drive customer acquisition from physical locations, collaborating closely with retail teams to improve offline to online conversion
• Lead and develop a small in house marketing team, while coordinating effectively with agencies and cross functional stakeholders
• Own marketing KPIs and measurement frameworks; build robust approaches to marketing effectiveness, ROMI and investment prioritisation

Profilo

• Significant experience in senior marketing leadership roles (circa 10+ years)
• Proven track record managing large multi million euro marketing budgets, with full accountability for allocation and outcomes
• Structured, analytical mindset, with the ability to make disciplined, evidence based investment decisions
• Strong executive presence and credibility with senior internal and external stakeholders
• Experience building, leading and developing teams
• Strong judgement on creative quality and brand strategy
• Genuine interest in the entertainment and consumer landscape
• Fluent English C1

What we offer

• A dynamic and stimulating environment
• Full time contract
• Salary commensurate with experience
• Smart working

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