Head of Sales - ITALY

About HENDI

HENDI is a leading international supplier of non-food catering equipment, offering a wide range of professional kitchen products, including appliances, buffet equipment, kitchenware, and tableware. With a strong presence across Europe and a growing global footprint, HENDI is known for its entrepreneurial spirit, practical product design, and hands-on service mentality.

Founded in 1934 and headquartered in the Netherlands, HENDI operates with over 500 employees worldwide and has its own sales offices in 12 countries. The Italian market plays a crucial role in the company’s strategy, and its further development is one of the key focus areas for the coming years.

About the Role

As Head of Sales Italy , you will be responsible for the entire sales strategy and execution across Italy. 

You will lead and develop the national sales team, drive growth in both direct and indirect sales channels, and collaborate closely with international key departments in such as Marketing, Product Management, and Logistics.

This position requires close collaboration with HENDI’s international team , particularly with the  Office based in Austria , including monthly coordination meetings in Austria  and regular travel within Italy .

To ensure proximity to customers, sales teams, and logistics partners, your place of residence should be centrally located in Italy , ideally within the "triangle" formed by Milan, Bolzano, and Rome .

Key Responsibilities

• Strategic Leadership:  Develop and implement the commercial strategy for the Italian market in alignment with group objectives
• Team Management:  Lead, coach, and expand a high-performing national sales team
• Channel Development:  Optimize the sales mix between wholesale/distribution and direct-to-customer channels
• Customer Focus:  Build and maintain strong relationships with key accounts, distributors, and partners
• Performance Management:  Monitor sales KPIs, forecast demand, and ensure profitability across segments
• Cross-functional Collaboration:  Work closely with Marketing, Product Management, and Operations to ensure seamless execution
• Market Insights:  Identify opportunities, risks, and trends within the Italian foodservice equipment market
• International Coordination:  Work closely with the group’s international commercial team, with regular meetings in Austria

Candidate Profile

• Proven track record in sales leadership, ideally within the hospitality, foodservice equipment or FMCG industry
• Deep understanding of the Italian B2B market  and relevant distribution models
• Strong leadership skills and experience in building and leading sales teams
• Commercial mindset with strategic vision  and hands-on mentality
• Advanced proficiency in Microsoft Excel , especially for reporting, sales analysis, and forecasting
• High level of intercultural competence  and ability to operate in an international matrix organization
• Fluent in Italian and English, (German is a plus)
• Willingness to travel frequently within Italy  and attend monthly international meetings in Austria/Netherlands  (70-90% traveling)
• Residence ideally located within the Milan – Bolzano – Rome triangle

What HENDI Offers

• A key leadership position within a dynamic, fast-growing international company
• High level of responsibility
• A strong company culture  focused on teamwork and customer success
• A unique opportunity to shape the commercial future  of HENDI in Italy
• Close collaboration with an international commercial team  and strong support from the group

Application Process

We look forward to receiving your CV and application in English only .

Please make sure to include:

• Your earliest possible starting date
• Your gross annual salary expectation
• Sent your Application to:

Ready to lead HENDI Italy’s commercial success?

Apply now and become a key player in HENDI’s European growth journey.