Head Of Social Media

Job description

The Head of Social Media leads and designs social media strategies, tactics, campaigns and tools coordinating and monitoring growth, engagement and conversions within digital platforms. This role also has a direct oversight over the implementation of the influencer strategy and works in very close partnership with other Corporate Functions and regional subsidiaries to cascade and align global messaging and initiatives.

Responsibilities

• Manage all social media platforms and drive social global campaigns
• Articulate a content strategy and a social media calendar tailored to each channel
• Ensure proper amplification of key brand messages locally and globally
• Partner with teams and agencies to execute effective localised plan and ensure global coordination maintaining influencer marketing activity
• Work with external agencies to secure online reputation and crisis management implementing appropriate action plans
• Maintain a direct relationship with social media platforms representatives and media partners
• Ensure the correct execution of social community management practices and moderation
• Keep abreast of emerging trends, technologies and influencers
• Manage social media budget to maximize ROI and achieve business plans
• Responsible for the implementation and execution of performance reporting and analytics with a defined cadence
• Support PR Team to strategize ongoing brand ambassador partnerships and leverage effective visibility on OVS/PIOMBO/OVS KIDS/Les Copains/Altavia/Shaka/BAngelsocial platforms
• Drive content innovation, market first partnerships with key social platforms and build communities through online/offline experiences

Profile

• 8-10 years of experience leading social media strategies for Fashion/RETAIL
• Experience using a variety of popular social media platforms – Facebook, Twitter, Instagram, Pinterest, YouTube
• Familiar with tools for scheduling, reporting, publishing and analysing social media
• Good experience in stakeholders and agencies management
• Experience working with influencers and KOLs to build strong brand partnerships and content
• Strong editing skills with attention to details
• Excellent English - written and verbal communication

Why Join Us?

In OVS Group you will find a structured company, a dynamic and strongly results-oriented environment. We are innovating tradition, with a strong investment in new technologies, to offer customers and employees an increasingly omnichannel and digital experience, without neglecting attention to the environment, the future and sustainability.

The opportunity is full time, with annual salary range between euro - euro.

Additional benefits in joining us

• Wellbeing & Parenting: Programs dedicated to physical and mental wellbeing and parenting support
• Wellness area with free courses such as yoga, pilates, and functional training
• Learning & Development: Technical-specialist and managerial training programs and opportunities for continuous skill development
• Ticket restaurant
• 25% discount on all our brands
• Access to exclusive employee perks across the group (travel, electronics, and more)
• Flexible start times and smart working options
• Medical consultation and 8 additional hours of paid leave annually for medical appointments
• Health insurance included once a permanent contract is secured

Head of Social Media • Milano, Lombardy, Italy