Healthcare Customer Segment Marketing Business Partner - MED & Central Europe

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world‑changing projects, you will do more and become more than you ever thought possible. Healthcare Customer Segment Marketing Business Partner – MED & Central Europe. Location: Italy or Spain – commutable distance to Milan or Madrid preferable.

The role: As Healthcare Customer Segment Marketing Business Partner here at Illumina, you will play a pivotal role in shaping and executing marketing strategies for healthcare customers across the MED and Central subregions in Europe with a focus on Italy, Spain, Switzerland, and Austria. This highly visible individual‑contributor role partners closely with sales, product marketing, and global teams to deliver impactful initiatives that drive growth in genomic sequencing adoption within healthcare markets. You will collaborate with key opinion leaders, manage complex projects, and ensure alignment across a matrixed organization to achieve strategic objectives.

Responsibilities

• Healthcare Segment Strategy: Develop multi‑channel marketing plans for healthcare customers based on market trends and competitor insights.
• Collaborate with sales leaders: Drive portfolio strategy and define engagement approaches using networks such as LinkedIn and ResearchGate.
• Strategy Implementation: Partner with commercial teams to build tactical plans aligned with growth objectives.
• Manage execution of impactful in‑person events and digital experiences.
• Create customer‑focused content and work with omnichannel teams for optimal deployment.
• Budget & Performance Management: Develop and manage marketing budgets to maximize ROI; track leads, analyze campaign performance, and report on KPIs to ensure continuous improvement.
• Cross‑Functional Collaboration: Align with sales, product, regional marketing, Medical Affairs, and Strategic Growth teams on launches and initiatives; support development of sales enablement tools and customer‑facing materials.
• Market Insights & Training: Conduct market research and share actionable insights; provide regular training and updates to sales teams on trends and strategies.

Qualifications

• A bachelor's degree in marketing, biology, biochemistry, or a related field.
• Extensive experience in marketing, with a proven track record in healthcare marketing.
• Expertise in portfolio marketing, go‑to‑market strategy, and multi‑channel campaign execution.
• Strong understanding of genomic sequencing and its role in healthcare.
• Ability to influence without authority in a highly matrixed environment.
• Exceptional organizational, analytical, and problem‑solving skills, with experience managing budgets and timelines.
• Willingness to travel up to 25% across MED and Central Europe.

Base salary range: EUR79,100–118,700 (Italy). Additional compensation may include a variable cash program and equity depending on the role. Benefits include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension plan, employee stock purchasing program, volunteer time off, and a weeklong company‑wide summer shutdown.

This role is not eligible for visa sponsorship.

Illumina is an equal‑opportunity employer committed to providing employment opportunity regardless of sex, race, color, religion, national origin, age, disability, genetic information, veteran status, or any other protected category. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws.